Sambuchalul, Memory Master | Under Promise and Over Deliver

Episode summary introduction: Host Skylerguns talks with Sambucha who uses his extraordinary eidetic memory to put on an entertaining variety stream and TikTok content. With over 200k followers and rising, he’s found a formula that works for him in the TikTok algorithm. Sam plays games like Geoguesser and Sporcle quizzes and edits those clips into short-form content for his TikTok account. 

Topics discussed in this episode:

- Intro [:40]

- How’d You Get Into Streaming [3:34]

-  Sam’s Memory Ability [8:44]

- Sam’s Day Job [18:32]

- Sam’s Recipe for a Viral TikTok [24:00]

- TikTok Live Boosts Your Followers [29:13]

- How To Convert Followers [30:45]

- LIGHTNING ROUND: Algorithm Theories Fact or Cap? [32:47]

- Creator Fund Hurts Views? [43:32]

- We Review Sam’s Older Videos [54:50]

- Sam’s Final Piece of Advice [1:03:38] 

Follow Sambucha
 
Sam prefers you find him organically :)

Follow Skylerguns
 
Twitch
TikTok
Twitter
YouTube
Instagram

Have questions about the show, feedback, sponsorship inquiries, or do YOU want to be on the show? Email skylergunstv@gmail.com.

Transcript

Announcer: 0:00

Welcome to TwitchTok with Skyler guns How you doing my

Skylerguns : 0:05

friend? How you doing

Announcer: 0:06

Twitch streamer. Alright guys I'm dead and chick talker with over 80,000 followers. If you are a streamer or content creator trying to grow your audience, you're listening to the right podcast. Skyler chats with guests who've achieved success with streaming using Tick Tock.

Skylerguns : 0:22

So how'd you get started? What are your keys to success? How is your success on Tick Tock help grow your brand,

Announcer: 0:26

learn their tips and tricks and everything TikTok related was it's time to showcase your content and grow your streams using Tick Tock. So let the conversation begin. This is TwitchTok

Unknown: 0:37

TwitchTok.

Announcer: 0:38

Here's your host Skylerguns.

Skylerguns : 0:40

What's up listeners? My name is Skylerguns. And you're listening to TwitchTok. I have here with me, a guest tech talker with over 200,000 on TikTok and climbing, just chatting variety streamer on Twitch who's just about to hit twitch partner probably very soon. He has an extraordinary memory. He does quizzes for fun. You could probably ask him to name every capital of every country that has three syllables or less, and he'll probably get it right. You can ask him to name every single monopoly property in order with colors. He'll probably get it right 100% of the time. I have with me here Sam Boucher. How you doing, Sam? Wow, that's

Sambucha: 1:16

quite the introduction. I think you're overselling me a little bit. But how's it going, man?

Skylerguns : 1:21

I'm doing good. Do you think you could actually name all the monopoly properties?

Sambucha: 1:24

Mmm hmm. Maybe I could. That's not really my forte. But I'm sure honestly, let me think. Because we actually did something. So some stuff we do on stream, we do sporcle. And it's like these random quizzes. And we actually had this quiz recently. But that's what I did with chat. So I don't think I could do that by myself, but definitely, maybe a good amount of them.

Skylerguns : 1:45

Yeah. I think that definitely, that's what sets you apart from, you know, a lot of other streamers, your memory, and that's something I'd kind of want to dive into a lot and as well as your background. First question. I want to start with those I always asked, and it's kind of funny with the name. I always ask how did you get your name, but I assume Sam booch is just your name, right?

Sambucha: 2:05

No, it's not my name. Actually. My name is Sam. And then yeah, so Sam boots is like a play on kombucha, which is like a drink. But I've never even had kombucha it's just like, I just wanted to name those kind of like easy to say, and digestible, but kind of had like a good flow to it. So I just brainstorm with some friends. And we came up with that. But yeah, it's it's not my Some people think it's like my name. But yeah, no, it's not my name. My name is just Sam. And then, you know, my last name starts with a B, but that has nothing to do with the butcher part of it.

Skylerguns : 2:34

Oh, wow. I'm honestly so I really thought that was your full name, too. I was gonna ask you like, aren't you worried about like, some creepy viewers finding you or something like that? No.

Sambucha: 2:41

I'm pretty out there, though. Like, I feel like my stuff is, you know, I'm generally kind of public with what I do. So people probably know my last name already and stuff. And I mean, I used to have my personal Instagram linked within my Twitter, Instagram and stuff. So yeah, like I said, like, I'm pretty open. So people probably know my stuff anyway.

Skylerguns : 2:58

Have you thought about starting your own kombucha line? And just owning the name? No, I

Sambucha: 3:02

don't know if I like it. I've never had it before. So there's a chance I just don't like it. And so No, not yet. But maybe maybe down the line.

Skylerguns : 3:09

I've had it a couple times. It has like, you have to get used to it. But it's kind of gross. When you think about it. I mean, like it's kind of like yogurt to all these, like, millions and billions of probiotics that are inside the drink and living inside. It's kind of gross. Yeah. Yeah. I don't know.

Sambucha: 3:24

It's never looked enticing to me. The name though. I like the name is cool.

Skylerguns : 3:28

I mean, a that's all. That's all it matters. So tell me about your background. I mean, before we kind of get into, you know, TikTok and all that, how did you get started on content creation? What made you start streaming all that good stuff.

Sambucha: 3:40

So I'm not like a gamer by design. Like, I didn't play many video games growing up. like video games, generally, to me were just treated like, for fun here and there, whatever. Like I played a couple of Nintendo games, but I'm not like really, really into anything like, like gaming or related. So twitch to me was kind of like a foreign concept up until last year, I'd say. And there was a couple of content creators, I'd watch on YouTube that I found out, they streamed on Twitch. And I was like, oh, let's watch them live. So a few people and you know, I say this a good amount like Ludwig for examples. Like one of my favorite streamers. I saw he went live on Twitch. And I was like, let's watch this guy live. It was like, super entertaining. I was like, I think I could do that. Plus, I had a friend who streamed on the platform. His name was at the time, wasabi and he was like, Hey, you should get into it. you'd really like it. And so just like a combination of things and like quarantine hidden stuff. So then, you know, last year I just started things up and then you know, haven't looked back. Wow, so

Skylerguns : 4:37

was Ludwig like one of your inspirations for kind of doing what you do? or How did you get the idea to like be a variety streamer and do

Sambucha: 4:42

yeah, 100% Yeah. 100% from him, like, I like I said, I don't game I'm not good at games. So nobody would watch my streams for the content like the gaming content. So I wanted them to kind of be there for like for me almost so like, and kind of be there for like, Whatever I do. So variety. For me, it was like an opportunity to be creative and showcase like, various levels to who I am in like a bunch of different areas. And I've always like held true to that. And I'm also a big I feel like people die with their game sometimes. So like, if somebody's like connect to a game, and then the game dies, I've watched a lot of content creators die as well. So I feel like to build something up longer term, you have to be adaptable. So being variety streamer, you're like naturally trying to be adaptable.

Skylerguns : 5:27

Hmm, yeah, I think that's that's definitely something good about being a variety streamer is that you can kind of do whatever you want to do, and people will still watch you. Whereas people watch you specifically for one game, like I play Warzone. If I don't play Warzone,

Sambucha: 5:38

I'm screwed. That scared me a little bit, you know, like,

Skylerguns : 5:42

yeah, did you? So did you go into it? Knowing that you were gonna play off the memory? Like, you're very good memory that you have? Did you know that you were gonna use that throughout your stream? No, not at all.

Sambucha: 5:53

Like, there's some like weird things like the I never thought I'd use anything like, like, I'm a geography nerd, which I'm sure you're aware. And like, that's, that's something I never thought that I would actually like use on stream. I'm like, Where's this relevant? How could I even showcase this with people even like it, then the memory stuff like, again, like you don't think of streamers, and you think of stuff like that. So I wasn't sure that's kind of a recent discovery. Because I had like a single TikTok I put out of me doing like the sequential memory test. And that like one kind of viral. So I was like, let's see if this is repeatable. And so what I basically did is is, you know, in the form of like, some sporcle quizzes or just anything geography related, I just parlayed the two and then like, people have kind of liked that content. So I've generally stuck to it. But But yeah, it's I never thought that that stuff would be kind of stuff that's propelled any sort of growth.

Skylerguns : 6:38

I just want to note, he said, kind of viral. But that video is 5 million views, which is pretty viral.

Sambucha: 6:45

Well, the cool thing about that the coolest thing. So the TikTok views to me that those are meaningless the TikTok views, but like the daily dose of internet getting on that was like, super, super cool. That's why I didn't even know that. Yeah, the first video of the year, on daily dose of internet, like the fourth clip in is just like that clip of me doing the sequential memory test, and laughing like, you know, cuz like TikTok views or whatever, like, they come and go, you'll have like some virality. And then we'll go down. But like, that is like an account that I've always liked. So when they posted me, I was like, super hyped about that.

Skylerguns : 7:17

Did you see any growth when they posted you because of that?

Sambucha: 7:20

Not really. Like, it's, it's weird. Like, whenever you post content that goes viral, it's very short term sort of gains that you make. So like, if you have like a viral TikTok. Or if you're included in like a YouTube video of a famous account or whatever, like maybe like the first day you'll have people who come in. But again, those are like the people they see that. And if you're not doing that, they won't come back into your streams because like, that's an example, they found you for a specific type of content. And since that's the only thing they've ever seen, they'll just come in for that. So like, if I'm not doing it, like they'll come and be like, hey, so your daily dose of internet, but then they just bounce away. And I don't think I've seen too many people since

Skylerguns : 7:58

Did you have any like strategy to like, kind of like, capture those viewers and capitalize on that on that short burst?

Sambucha: 8:06

No, I didn't really have I should have probably strategize. I think I've gotten I'm getting a little bit better at social media and trying to, like capitalize off of like, virality. But Twitch, I mean, I'm sure like, as you know, dude, it's like the toughest platform to drive people to. And which is annoying, because it's also the most monetizable. And it's like the most I think long term, either this or YouTube. So it's super tough, for sure. But I'm getting better at it slowly, I'm starting to learn how to like funnel a bit better. But at the time, this was like late December when I think my TikTok account was only like a month old. So I wasn't even like super big into it yet. And I didn't know like how to how to deal with that clip or how to like capitalize off it.

Skylerguns : 8:44

That makes sense. Yeah, it's definitely a learning process. I think people learn as they go. Talking about the memory thing, because I'm sure a lot of people that are listening might be intrigued by that. I'm very intrigued by that, too. Does does it have a name? Or what do you do? I mean, I

Sambucha: 8:57

don't know. Like, I beat people with calling like photographic. Like that was like the clickbait thing. And it had like good, like people like, you know, back and forth in the comments. Oh, it's technically not photographic memory. It's not like I just used as a blanket term, I didn't know the difference between like photographic, and I think it's called static memory. And I think that's what like I have which is basically just, and that's that's something that's like learned, you could also like learn to get it. It's just the way you think about certain things. It's kind of like using like pathway thinking or grouping or these different, like, there's techniques basically that you could learn, like anybody can learn. And you could start to memorize like lists of like 100 200 300 things. So it's sort of like a combination, I guess. It's like a little bit intuitive and it's a little bit natural, but most of it, it's just learn techniques over time and like repetition and taking an interest in those sorts of things. Yeah,

Skylerguns : 9:49

I think I remember seeing you talk about like, you'll kind of like, you'll look at something and you'll try to find things that go with that to kind of match it up. Kind of Are you a fan of the office.

Sambucha: 10:00

Little bit I don't watch like religiously, but I'll watch.

Skylerguns : 10:03

It reminds me of the scene in the office. You're familiar with Michael Scott. Right? Who's Yeah, yeah. There's he's given like an interview or like a talk to a bunch of people. And he's like, trying to remember people's names. And he'll like, think of really offensive things about them to remember their names. So like, if a guy's name is Phil, and he's fat, he'll be like, Oh, he's fat. His name is Phil, something that I like. I don't

Unknown: 10:26

know you, but I need to know you in order to sell to you. That is why I've actually go around and tell me your names. I have an amazing pneumonic device by which I have now memorized all of your names. shirty mole, lazy I, Mexico. Baldy sugar boobs, black woman, I have taken a unique part of who you are. And I have used that to memorize your name. Baldy. Your head is bald, it is hairless? It is shiny. It is reflective, like a mirror. Am Your name is Mark?

Sambucha: 11:02

No, yes. So that's exactly it. That's literally exactly it. That's the method that I mean, maybe not like that. But anything. So like forming an association with something is a good way to remember it. Because otherwise it gets stored in your short term memory. Whereas if you, if you take the time to apply like another metric to it, then your brain starts to categorize it a bit deeper into like, medium term, then eventually long term where everybody wants to get things into long term memory. That's the goal. So the way you keep pushing it, it's kind of like when you write things down, like you're studying or whatever, it's like, more times you write it down, and then you so it's like, if you write something down, then you read it, then you study, it's like you saw it three times at that point. That's like the same layer as like Association. It's like, Okay, I know it at face value. And now I have something I associate with it. And then like, I read it a couple more times. Now I've seen it three times. So just any sort of library you could put on to any sort of item, you could start to remember a lot. So yeah, that association is a very big part of that. Um, I first took an interest in like memory, I guess. So I went to college at NYU. And so a lot of people come from like, around the world and stuff. And I wanted to make it a point that if somebody told me which country they were from, I wanted to know exactly where it was. And I want to at least be able to say like, Oh, are you from this city. And the best way to do that is just know the capitals of every country. So like, as a way

Skylerguns : 12:28

that you like, natural, meet people realize.

Sambucha: 12:33

them and genuine, I tried to just learn all the countries and capitals. So this is something I learned my freshman year of college, because I feel like a good way to connect with a person that you have nothing in common with is essentially recognizing their culture. And especially from an American because I know it's like, you know, there's Americans are terrible at geography and stuff. So it's usually like, I think people enjoy when you're talking to somebody that like, understands at least where they come from.

Skylerguns : 13:00

Makes sense. Well, that's pretty cool. I thought it was something that you like, did like when you were like five years old? 10 years old, like memorized? No,

Sambucha: 13:06

No, No, No, I wasn't. Yeah, I'm not like a prodigy in any. I'm definitely just like, average Joe, that just, you know, learn some skills along the way.

Skylerguns : 13:15

Do you think there's like a level of intelligence to it? Would you consider yourself pretty intelligent? Or do you think any Joe Schmo could go and learn that kind of stuff?

Sambucha: 13:23

I think I'm like, just average intelligence, honestly, like, I think I'm like, fine. Like, I think I'm smart. I don't think I'm like above average, like 150 iq plays constantly. Like I know, I joke about that a lot. But like, I just think I'm like maybe slightly above average in terms of smartness. And I just think I understand things, maybe a little bit higher than an average person, which is why I could do things like this or like, I'll take the time. There's a lot of time that goes into this stuff. I feel like the thing that separates people from doing certain tasks is like your commitment and your persistence to learning in. So I'm definitely like disciplined with learning things. So maybe like that gives me an edge in terms of smartness or intelligence. But I am like, I say this all the time. Like Yeah, okay, I'll make like 150 iq, like five head plays and stuff. But like, I by actual intelligence, I just think is middle of the road, maybe just like slightly better. And that's just because, you know, I am like a decent test performance stuff. So I feel like wherever you draw the line, the bell curves like this. I'm like 60th percentile.

Skylerguns : 14:24

So with your really good memory, have you played a mungus? And do you like destroy people in it? Because I feel like you'd be really good at that game.

Sambucha: 14:31

I did. Yeah, I used to play I think the game is like, heavily died. So I don't play it anymore. I used to love playing it. But no, it's like, it doesn't transfer to like video games too much. Because like, I'm like, already, as is not good at video game. So like, I'm always if I'll have like a big play, it will be completely just trumped by the fact that like, I'll forget how to like move or some shit. So like, no, the answer is it's just not transferable. Like it's there's just not video games. Let me do that among us. Maybe to like a small extent, like remember a certain color that was in a room that I passed or something, but not too much. Not too much.

Skylerguns : 15:09

Have you ever played a town of Salem?

Sambucha: 15:11

Yeah, so I used to actually play on stream, I used to do mafia. And I did over zoom with some people in chat, and which is basically the same thing. I'm sure you're aware of mafia. And like, we would have like 20 people on screen and we would have like a moderator and we would just play a full on mafia game with four mafia members. It was super fun. We should do it back, like during the quarantine and stuff. Yeah, like, I love those games. Those games are super fun. I mean, that's basically among us. Right? Like,

Skylerguns : 15:35

yeah, it is. Yeah, I figured I'd take away the gaming part of it. You might be good at that. So it's not right.

Sambucha: 15:40

And I enjoyed that a lot more than among us, because there is no gaming involved, right? It was just like very much just a game of the minds.

Skylerguns : 15:48

So what would you say is like the most useful thing that you've memorized? And what's the most useless thing that you've memorized?

Sambucha: 15:55

Definitely. So countries, capitals, locations of that old geography stuff is the most useful, I think it will always be the most useful. I mean, not just for games like geoguessr. But like I said, like, just when you meet people from around the world and stuff, and you're able to, like, connect with them at least like hey, do you, you know, are you from this city? Like, absolutely, that that has been, I think, the most beneficial, the least. There were some dumb ones. Like, I'd say one of the dumbest that I've learned shit. Maybe like, a lot of it was in college, because I had a lot of time in between my classes. And I would just like, I remember, I would sit in our, in our building on like this one chair. It was like my chair, and I would just like, I would go on to sporcle. And I was just like, what do I want to like, memorize today, like the dumbest one, like, I think I used to know, like, 100 different dog breeds. I don't know this anymore. But like, there was a time because like, I got a dog when I was a sophomore in college, and like leading up to that we're doing a lot of research on different kinds of dogs. And I remember, like, I had this like period in my life, where I was just like, learning about everything. And I was like, You know what, like, just to be impressive to my family, maybe like I learned, like, I think like every dog breed, like are the top 100 dog breeds, which like, there's some you've like never heard of, and I kind of forget that now. Because you have to practice these things to retain them. But like, that was so stupid. It was such a waste of time. Such I've never used it since that's why it's like language. It's like if you don't constantly work on it and use it, you'll never remember. And I've never used this since it's been like the most forgettable skill.

Skylerguns : 17:37

So speaking of languages, Have you picked up any other languages? at all?

Sambucha: 17:42

No, no, I took Italian in college. And there was a time when I was, you know, I wasn't like bilingual. But like, if somebody would speak to me, I had good comprehension, but I haven't used it in a couple years. So it's kind of gone away.

Skylerguns : 17:54

Oh, man, I was surprised, you know, like, stick with that. I feel like learning another language is like one of the most, like useful things that you can do in life, no matter the language. Yeah, it is. But

Sambucha: 18:04

it also isn't, because if you speak English, it's like most countries already sort of adapt to you. So it's like, you get lazy with it. So like, I would travel to Europe sometimes. And like, as long as you know, certain phrases and stuff you could kind of get by, you don't have to like really learn like idiosyncrasies of the language that's like if you're living somewhere, but I don't plan on like living out of America anytime soon. So languages for me, like, I never took like an interest in learning them too much.

Skylerguns : 18:33

So talking about your job, I know that I've been in your stream a couple times you talk about how you can't like you see, you can't buy or sell stocks, with no job that you have at all.

Sambucha: 18:43

Yeah, I'm restricted by the SEC, I just I work at a bank, which means that you can buy and sell securities, you could have like ETFs, or anything sort of like index based but or crypto. But like you can any any security, you can hold individual securities, just because like you know, being privy to information, even not directly working on it. The idea is that, like you're exposed to it in some way from like the cafeteria, there's other guys we're probably working on a deal. So for that reason, it's just like a blanket rule across like all the finance generally, it's like, you have to get like extreme exceptions if you want to trade in individual securities. Yeah, I'm just an analyst at this point. So just like very simple stuff. Just like a lot of spreadsheets and a lot of like working towards providing banking services for some of the biggest companies and I'm at like the the bottom of the totem pole. So I do a lot of like quants stuff and you know, boring stuff. Very, very. sounds boring myself talking about it. Yeah.

Skylerguns : 19:45

Are you trying to become a full time streamer? Is that your ultimate goal? Oh, yeah, I

Sambucha: 19:49

mean, like, content creation full time would be dope, but I think like so many people want to do that. And like I think I could do I definitely think like patience plus persistence. I can get there. It's gonna take some time, but Yeah, I mean, that would be dope. Like, of course, that would be dope. Like, I think so many people want to do that. That's the reason I think a lot of people start up streaming is because they want to, like, eventually do it full time. It's just there's tons of hurdles and growth becomes super tough on Twitch. So yeah,

Skylerguns : 20:15

yeah. I mean, I think that anybody that streams, definitely, that's their ultimate goal. I mean, I think that you're pretty close. I mean, you know, way closer than a lot of people are. I mean, it may look pretty far from now. But

Sambucha: 20:29

yeah, it's like, I don't know, man. So like, I think back to like, December, and like to now and like the growth in such a short period of time, but even that growth, like to go full time and something it's like, you know, and I think when people say full time, it means they have to make enough money for it to be something that they could do it as a as a career. It's like the jumps you have to make. They're insane. Like, I feel like it would have to take me like a full year of the growth I'm going out to like, even think about, like, you know, dropping a job or something for this. Like, I don't even think I'm close. Like, yeah, I might be close to like partner and stuff. And things might be, you know, on the twitch side progressing. In terms of my proximity to doing this full time. I really don't even think I'm close there. Maybe if TikTok was like monetizable, then yeah, but it's hardly monetizable. If anything like YouTube ad rev, then yeah, I think like there's a chance I could parlay it with TikTok or whatever. But TikTok is just such a crapshoot. So I don't know.

Skylerguns : 21:27

Yeah, I mean, the reason I started this podcast is because I think that TikTok has been life changing for a lot of people. I think a lot of people like brush off even starting TikTok because they're like, oh, the conversion is so bad. You do a video, nobody comes to your Twitch, which which is true, but you know, it's like, kind of like a long game. And I've seen people like blow up in their lives to be changed by TikTok. So I think that if you realize it on, like, correctly, I think that TikTok is a good starting point for people that don't know where to start. And you know, obviously, you've you've, you know, you've seen that same kind of growth, and then you kind of push that towards other avenues like getting them to your twitch or getting them to your YouTube and then making YouTube videos if you're able to, you know, but making a TikTok is a lot different from a YouTube video. I definitely struggle with that, because 32nd videos versus 10 minute videos is a hard boundary to cross. Yeah,

Sambucha: 22:16

yep. I think people underestimate, like, making TikTok videos and trying to make them fit the algorithm so that they, you know, can blow up and become viral. It's like, it's, so once you understand the TikTok algorithm, and once you have kind of, again, like a gauge on what will work and what doesn't, it gets a bit easier, but like, figuring it out, and like trying stuff, it's like a very trying process and even editing it because the thing with TikTok is like, every second is so valuable. So in like a 15 I shoot for now 16 seconds, that's like my, my average clip duration, like every single second has to be somewhat meaningful. Even if it's like, you're doing nothing, there needs to be at least a meaningful level or people are waiting for something. So like just thinking and like being creative around like a 16 second video is so taxing dude like I TikTok has become for me, like, in my view, like the most creatively challenging thing that I do at this point, like hopping on Twitch and doing this long form content for four hours is almost easier to me than like thinking about what 15 second TikTok I'm gonna post today because it's just, it's like they're asking for so much like, Hey, you have 15 seconds to deliver something that you ideally want to go viral. So it has to hit every metric has to reach all the followers, it has to have the hook, it has to bring people to the end and have the watch time up. It's like it's super tough, super underrated. But I always say if people are not on TikTok, and you create content, you're wasting your time. It's the biggest growth platform out there. There's billions of users on at this point, I think maybe since like India has been off or whatever, like it's dropped, but it's humongous. And anybody can go viral at any given moment. There's no other platform like it, everyone ought to be on TikTok. Like, literally,

Skylerguns : 24:00

I know, that's what I tell everybody. And I feel like you kind of look at things a little bit differently than most people because of how analytical you have to be at your job. So I feel like that translates to your TikTok account, you look at things from an analytical and logical perspective that most people don't when they make a tic tocs.

Sambucha: 24:16

Yeah, I've found that too when I talk to people, so a couple of my friends on TikTok that I've spoken to about TikTok they just don't think about TikTok as I do, maybe I think about it too, robotically, almost, but i when i whenever I see a TikTok and now it's gotten to the point if I'm scrolling by for you page and I see a TikTok that's viral, I start to assess it. I'm like, What is it about this TikTok that went viral. And then like if I see something I'll try and like maybe try that out in my next video and implemented. So I very much think about every tick tock video as literally like hitting certain points in the algorithm to let it go viral. So like I kind of like math. You facture I'd even call the word like my tic tocs to become viral. Like, it's very important to me that, like I hit, I have like a couple of like, you know, in my head, like, I have like a checklist of things I have to do. Like every tick tock, I have to follow that I couldn't just like, post a tick tock ever again of me just like holding my iPhone. And just like with a viral sound, like doing something that I think is funny, because it needs to hit like certain things, you know, it's just, you know, and that's just the it's been successful for me. So that's why I just like keep on doing it. Like, if it ain't broke, don't break a type thing. So yeah, I definitely think about it probably in a bad way. Like maybe it's not sustainable to constantly view things algorithmically. But I think once you do figure it out, it makes it makes the daily stuff a lot easier, because I just know what I have to do every day.

Skylerguns : 25:44

So could you share some of those, like mental checklists that you have for some of your, some of your TikTok videos?

Sambucha: 25:50

Yeah, it's just you have to hook people in within the first two seconds. You have to keep them until the end. Because watch time is king, right? Like, if you're going to be on TikTok and posting a video, it has to have full watch time or has to be 90% watched for it to get pushed to the for you page. So a big thing I do is like within the first two to three seconds, you'll know what's happening the video, I used to use a lot of like, like subtitles and stuff, and then I'd kind of like make them thumbnail and stuff. So I would make sure like within the first two, three seconds, I basically lay out exactly what's going to happen or at least give some sort of idea what's going to happen. And then like I try to like almost over deliver or kind of surprise people at the end of the video. So then like they see it, and then like maybe I'll bait them to watch it again. Because they're like, Oh, did I even see that right? Or like, oh, what just happened? Just like things to basically get the watch time up. So it's its hook. And then it's over delivering at the end, and it's keeping it under a certain time period. And then it's ultimately, if you could make comments, that's good, because if people are in the comment section, obviously the video is replying. So it's good to get comments out of people, but I really don't have like heavily commented tic tocs my tic tocs. I find they have good like two views. And they have good watch time. But a lot of people don't like blow up the comments like I see some other tic doctors, which is fine. Like, you know, I'm not complaining about that. But I feel like that means that what I do well in my tic tocs is that people will watch it a couple times, like maybe two three times, which helps with the watch time algorithm.

Skylerguns : 27:14

Makes sense. Let me plug this in real quick. Hold on.

Sambucha: 27:16

Yeah, no, bro.

Skylerguns : 27:18

I headsets dying. My headset sucks. It makes like a really annoying beeping noise when it's dying. It just will not stop beep beep beep beep.

Sambucha: 27:28

Right. Yeah, that's nice.

Skylerguns : 27:31

I know, I should get me that. Um, so if you have a TikTok flop, or not perform as well as your other videos, are you a believer in trying to re edit and repost that TikTok? Or do you just move on? And scrap that idea?

Sambucha: 27:44

Um, I? It depends. Like, if there's an idea that I believe in, and I really want to keep trying, I'll do it. But sometimes if it's a dead idea, I've even like privated videos before. I'm just like, fuck this idea. I don't want to look at it again, just like get it off my page. Sometimes if a video flops so badly, it's just I don't want to look at it. I'm just like, how can I think of that? It's such a bad idea. And I'll just like I'll either private it or maybe I'll leave it up and it could accrue views over time. But yeah, I don't mess around with it. If there's a bad video, it's a bad video. There's not much you could do. But since I post just once a day. If the video is bad, it's like, I feel like I wasted a day, you know?

Skylerguns : 28:19

Yeah. Oh, yeah. I hate that. I think there's nothing more depressing. Because I feel Yeah, like you said, it's like wasting a day, Nothing's more depressing than spending like 30 minutes to an hour on a TikTok and then posting it and then going live on Twitch and then ending your stream just to see that it got like 1000 views or something like that? Because Yeah, I didn't get anybody to come into my stream that day. Exactly. That's

Sambucha: 28:39

the big thing. Right? Right. Right. And if you could kind of you kind of know, because like, you could tell by like your twitch numbers or whatever, you know, if like, things are going well, because like I usually Now go live on TikTok when I get when I stream, just because like, you know, it's a good place to funnel in or whatever. But sometimes I could tell if I like quickly peek down on my phone, there's like five people in my life. That means that there's likely not like a viral video. So I definitely notice it for sure. And that's the day suck when there's not a video that's popping off. Because, you know, posting once a day, you know, like we were saying it's like wasting a day, or feels like it.

Skylerguns : 29:13

And so speaking of TikTok live, I noticed that you didn't use to go live on TikTok when you were streaming and I feel like most of the people that I follow like I feel like that's common to always be live on TikTok when you're live on Twitch for many reasons, because your followers will see on tik tok, that you're live on Twitch, you kind of show up first and everybody's notification and for some reason being live on TikTok like inflates your followers and for some reason, like if I don't go live on TikTok for a day, I'll get maybe 2050 followers in a day. If I go live on TikTok I get like 300 and I don't know why cuz it's like boosting my videos or it's making people follow me because I'll end the TikTok live and it will tell you how many followers you got from your stream and it'll say like five but really I got 300 so I don't know y'all talk live is weird, but it's definitely the most powerful tool that you have.

Sambucha: 30:01

Yeah, agreed. I think it's maybe because people accidentally when they click on your live, like cuz they'll see your live, they probably accidentally click the follow thing. So I think maybe, like 40% of the follows are almost accidental. That's been my hypothesis around it, because I can't figure out why the follows go up. But you're right. It's like they almost two acts when you go live. Because I'll get off of this. And if I have a viral video, like, you hop off, it's like, Whoa, I just gained 1000 followers out of nowhere. And that's like, it's probably very specific to the fact that I'm live. And I just think it's because people when they click on the live, they accidentally also click follow.

Skylerguns : 30:34

Okay, make sense? out? Yeah. Huh? I hope not. Because I feel like that might Yeah, right.

Sambucha: 30:42

Like my stuff then by accident.

Skylerguns : 30:45

Um, so something I've been wanting to ask you too, is I came across your account, I think I saw like a couple of your videos pop up mine for you page. And at the time, you had about 20,000 followers, but you had about 2 Million Likes, were a horrible ratio. Anybody with 2 Million Likes, like I'm sitting at 2 million, and I have 90,000. And I think that at 2 Million Likes, like 20,000 is very low. It's very bad ratio. So what did you do? Like how did you fix that? Cuz all of a sudden, I saw one day you exploded you shot to like 100,000 150,000. Like, like that, like, so fast.

Sambucha: 31:22

I don't know what it is exactly. I think maybe it's a combination of I started going live like you had noted. So maybe that helped a little bit, I started adding at the end of my videos like follow for more just to like, put in people's head that they have to follow. And then very recently, I put a more subtle follow for more, it's like my profile picture. And then like clicking the plus and it goes away. And it's like a point five second thing just to get into their heads. So like, I started to, like I said, like engineer the videos to push people to follow. So just like simply writing follow for more, like I said, putting that new animation that I have in my recent tic tocs. I think that's maybe helped. I also just think, maybe the content. So like the content before what I had done, like for the first three weeks when I was posting on TikTok my captions would be. And I didn't use the same sort of format as it did before. But it'd be like, like the memory one, for example, I would write like streamer, like showcases photographic memory. So like people probably wouldn't realize that it's my account posting. So they have no incentive to follow. They're just like, Oh, this is just this guy posting, you know another streamer who's doing it. So I think I lost a lot of followers in the beginning because it wasn't clear that it was my account. But then I made it very clear. And now I have my I like live by the the format that I use. Now with me on the bottom content on top. It's like worked and I think people are aware now that it's my account. So that's definitely changed things a lot.

Skylerguns : 32:49

All right. So we're gonna play I haven't done this before this is new, we're gonna do a lightning round. As a man who is very analytical, I'm sure that you studied the algorithm very heavily. So I have a couple of conspiracy theories about the TikTok algorithm here that some people believe and I just want you to tell me if you think it's factor cap, no count, no context, just a factor cap and we'll talk about it afterwards. All right, let's do it. Alright, let's pretend there's some timer music going on. You know, done No, no. TikTok shadow banned fact or capped cap, cap Cap. Cap. Posting time matters. Cap creator funds hurt creator fund hurts views?

Sambucha: 33:31

I think true, but it's cap its cap. But I can't be convinced otherwise. I know a lot of heads are in it. They're making like, you know, decent change profit, but I'm just like, fucking I don't know, man. I'm just I'm scared of it. But it's capped. I think it's cap.

Skylerguns : 33:46

It's easy to grow following on TikTok. Um,

Sambucha: 33:50

I think it's cap. I think it's easy to have like semi virality at the beginning, but ultimately, like growing a following. Like, I think that's you got to be consistent. You got to post a lot, you got to like, do stuff people like it has to be repeatable. It has to be long term. So I think that's cap, it's not easy to blow up. But it's easy to get like some virality

Skylerguns : 34:09

TikTok actively keep streamer views down to prevent people on TikTok to leave their platform.

Sambucha: 34:15

So again, that's cap, but there's this. I don't want to say who it is. But there's one person has told me that that's somewhat true. But I called that person out thinking that's cap, but it makes sense, right? It makes sense that, like if you go live on TikTok, like right now live on TikTok. And if I were to like change my phone to this, which I used to have up, which is basically like the whiteboard directing people here, I would notice the lives we get so much less people than they do now. So I think like if a TikTok mod comes in, and then they see that they'll be like, Oh, this guy is trying to get people off. TikTok like to his twitch channel that's not good. And then maybe they like put a little ban on me or something. But I don't know. I think it's cap ultimately but it's a little scary. That one

Skylerguns : 34:59

takes artificially pushes a video out after having low views for a little bit to give the user that hit a dopamine and then continues to keep their views down for every video after.

Sambucha: 35:09

I think that's a little bit of fact Yeah.

Skylerguns : 35:13

Not opening your app and not checking your notifications after you post a video will help your video do better. going live on TikTok helps you gain followers.

Sambucha: 35:25

Fact.

Skylerguns : 35:28

TikTok periodically has algorithm updates that affect who sees your videos.

Sambucha: 35:32

Yeah, fact definitely algorithm updates. Yeah.

Skylerguns : 35:36

TikTok was caught telling moderators to keep posts by ugly and poor people down to make the app more appealing to new people.

Sambucha: 35:42

I'm ugly as fuck. And I've had some morality recently. So that's cat.

Skylerguns : 35:47

That was the last one that one's actually fact is like,

Unknown: 35:53

it's like, if you're ugly, you just have to have like funny stuff. It's like you can make up for it. There's like certain pillars you have to hit to be entertaining. So it's like, you know, like, if you're ugly. You could easily still get views by like, doing self deprecating stuff, which people will find funny for example, like, like, Who's that one dude? Like? Fuck, what's his name? He used to be like, fat Carson or something? Oh,

Skylerguns : 36:21

I don't hear directly but he liked like Carson, but he was he larger?

Sambucha: 36:25

Yeah, but he has a following because he's like, self deprecating, which like, in and of itself. Yeah, King moku. I'm seeing chats. Yeah, like, and no shade to him. But like, I'm sure he knows that. He's not like the most attractive dude in the world. Like, he's, you know, he's a whatever. But like, he has a big following because people think he's funny. And you know, that counts for something. So,

Skylerguns : 36:45

yeah, I'm not sure if that's true anymore. But I came across this article A while ago, actually vice, the intercept and the Guardian all reported on it. TikTok told their moderators to like, keep those videos down and not approve those. And it was like a big conspiracy thing that happened. This was like, this was in March of 2020. So, you know, obviously, they're probably not doing it anymore, because they got caught. But it's stuff like that, like the fact that that's true, like with how insane of a headlight in a headline that is and that's true. Like, who knows what other stuff may be true that is still going on?

Sambucha: 37:19

Yeah, that's surprising. I actually, I heard that once before, too. I heard about like what you had mentioned with like, attractive people get pushed more. But, you know, since I've been on, it's just I feel like a lot of people might have for you page. I mean, they're not like the most attractive people in the world. But they're always on there. That kind of disproved in my head. But if you're saying there's like some good evidence for it, then for sure,

Skylerguns : 37:40

yeah, I'll link the articles that the podcast in the show notes there. So let's kind of digest some of those. Because you had some interesting takes on those. Firstly, tick tock live with it. It's It's weird. It's crazy, because I've brought this up to other people before. And if what I'm talking about is when you mentioned Twitch, or you mentioned YouTube, or anything that takes people away from Tick tock, tick tock doesn't want to push that. If that was true, I mean, looking at your account right now you got 5 million views. And in the video, you put twitch TV slash Sam Boucher. That alone right there means that the video shouldn't have done well, but it went insanely viral. And I know a couple other people that have done the same and it still went viral. But on the other hand, like you mentioned, have you been banned on Tick Tock live yet?

Sambucha: 38:27

I've never been banned on Tick Tock live now.

Skylerguns : 38:30

In the Warzone community, all that voicecrack. In the Warzone community, I've Me, myself included, I know many, many people that have been banned on TikTok live, but it's strange, because you know, you'll be doing nothing at all, and you'll get banned on TikTok live for no reason. And it'll tell you it's like a seven day ban. And then like 30 minutes later, it's gone. And you can stream again. Yeah,

Sambucha: 38:53

I've hadn't heard of that. I didn't know that people were getting like religiously banned on lives because of that stuff.

Skylerguns : 38:58

I've been banned about eight times. Some of them are because I may have said something bad while I was you know, that'll do.

Unknown: 39:05

That'll do.

Skylerguns : 39:06

But multiple times I've been banned for doing nothing. And I know many other people that have been like banned. I think this one guy has named Stan man 34 he got banned on TikTok live and the reason they gave him was for being under age, and he's like 2021 years old or something like that. Hmm.

Sambucha: 39:24

And it's like, if you try to reach out to appeal it, it's like it's very it's like the Wild West TikTok like trying to reach somebody so it's not like you're gonna have luck with it. It's like what they say is going to be final word. So if they're banning people, then it's kind of scary to think that you could be shut down completely as a result of almost nothing. stuff. That doesn't seem to be stuff you could crack down on. It's kind of like twitch too. Yeah, I've been banned on Twitch before as well and like, Oh, I don't know what they still haven't told me to this day. I had like a three day ban or something back in October. And I have no idea. I still have no idea why I was doing Then, but they shut down my account and everything. I couldn't even browse and go into other people's channels, I was just shut down. And it's kind of scary because like some people have like livelihoods on these accounts. So getting banned or even like Shadow banned. I know I said, I don't think that's real, but like even getting shadow banned. These things like have meaningful impact on people's lives and stuff. So at least they should have to tell you a valid reason why it's happening. But they don't. There's just there's so many people like Twitch, I don't know how many streamers are there and Twitch like, like a million? I don't know, like, maybe let's, let's say there's a million like, there's no way they could theoretically get to a million people if they all had questions. So I get when the quantum gets too big, it's tough to sort of give people reason, but they really have to start. I feel like you have to just hire for that and understand that your platform needs to answer to people because people make money off of fear.

Skylerguns : 40:49

Well, speaking of bands, there's a guy that just got banned. He's 100 thieves, Tommy, I think he's 100. Thieves, right, Tommy, he's a warzone player. He just got banned. today. He was banned for five hours in total. He tweeted this morning about how he got banned. I think it was a perma banned, I'm not really sure. But they didn't give him a reason at all. And he was tweeting about it. And then five hours later, he got unbanned. And the reason they gave twitch gave him was sorry, that was an accident. We didn't mean to basically. And imagine like, it's scary, because imagine if he didn't have the following. He's a very public figure. So if he didn't have the following that he had, it probably wouldn't have reached anybody, you know, to really have anything done about it. That's the scary part. is basically you only get help if you're popular enough.

Sambucha: 41:31

Yeah, exactly. Well, like the good thing about being a partner is that you have more I think it's like you have priority to get answered. There's like a direct contact, I think so like a couple of my friends were saying like, it's very, it's worth becoming partners. So I don't want to become partner, because I don't like that purple checkmark. Like I don't like the idea of having that purple checkmark next Monday. Because to me, it means like people come in, and there's like this expectation. I like kind of being like a little bit like undervalued almost like under the rug. It's like, oh, how come this guy's not bigger? Like, that's my favorite comment when people say that. So like, I feel like if I have the check mark, it's like you're already legitimized. So I don't want that because then it's like this natural complacency sort of happens. So I'm like a big proponent of just like, fly under the radar until you become super big, then it like doesn't matter at that point. So are you never gonna apply for Varna? Then I might just because like things like twitchcon just having benefits, like maybe like getting like your own, getting to the lounge and meeting other people. Like that's obviously good for networking, or I like the idea of people, people being able to watch the stream and like lower quality. And that's something that's only available to partners. So I'm like, looking out for the heads that have like 360 P, because I know sometimes like, Oh, can you turn the quality down? I'm like, I'm not gonna stream in 360 like you have to. But like, if they have the option, because I'm a partner to watch it in 360, then that's completely fine. I think that's good for everyone. So there's certain things I'm like back and forth. Also, like twitch answering you very quickly is a good thing about being a partner. The only downside to me is literally just like the check mark, if I could hide it, but still be a partner, I would 100% do it. I think you could only hide it in chats. So if I go into somebody's chat, I could hide it. I could hide the identity. But on my channel, it would it would show so I'm kind of like in between right now. I mean, like the viewership has been there for like, maybe like 45 days. I think. So far, we've we've had like a good, you know, over 75 average, which is what you need to hit. So it's like, it's definitely like doable, whatever. But, you know, it just scares me off. Like the the check mark.

Skylerguns : 43:33

That's funny. I've never heard that mindset before. I'm the creator fund. You said that you kept but you want to believe it's true? Are you in the creator fund?

Unknown: 43:44

No, no, I'm not.

Sambucha: 43:47

I'm not just because like, it just, I don't know, it just feels like TikTok has a finite amount of money. And there can only be so much given out. So it just feels like a natural suppression. Because like, how else are they going to pay out? Like, it's not like forever, you can just accrue all these views and then still get compensated accordingly. There needs to be a cap to it. I think they had announced that they're going to update it to about like a billion. But like, that's gonna be depleted very quickly. So I have no idea like, you know, I don't think it's legit. Like, I feel like there's some people who definitely get hit by it. And like it probably kept but that's just, you know, that's just how I feel.

Skylerguns : 44:30

So, yeah, so, okay, so you think it's kaput? It's like you You think there might be like, a little bit of sprinkle of truth in there?

Sambucha: 44:37

Yeah, exactly. Yeah.

Skylerguns : 44:38

Interesting. I i've always, I don't know, I've never believed it either. I don't know. But you I mean, you make a good point. Like you said, I mean, I don't know stuff. But I think a lot of people, I think a lot of people try to make up excuses to kind of justify their content. Right. But I also on the other hand, I don't think that people should value their content based on what a computer algorithm thinks of it because I definitely think there's some good content that doesn't get pushed near here every now and then. Right. Right. weird position shadowbanned? I, I definitely don't believe shadowbanned at all. I mean, I definitely think that they have the ability to do it. But I definitely don't think it's as widespread as people think. Because if people were shadowbanned, they, you know, if they were to post a video, nobody would see it, it would get stuck at zero views. And I've had that happen before where I post something and it gets stuck at zero views. Usually, it's just some kind of glitch, and I'll delete it and then repost it like a day later or a couple hours later, and it fixes it. So I don't know about that. What do you think?

Sambucha: 45:36

I think it's usually like when people think there should have been, I just feel like, it's because there's maybe been a slight change in the algorithm and they haven't adapted or maybe their content just wasn't as good that day or that week, maybe they just like, you know, I feel like there's a chance that there was like, it's more so an algorithm issues, and it is your account being shadow banned. So like, if you go from average of 200,000 views to an average of 50,000 views, you're not shadow banned, 50,000 people are still seeing your stuff, it's just more likely that you're not hitting those metrics that are needed to get that extra push, maybe you got a little complacent, maybe your content got a little too repeatable, like maybe you have to switch things up. So like there's just a natural end to the lifecycle of content that people have to like, switch up pretty regularly.

Skylerguns : 46:21

The thing with TikTok is, I feel like it's the only social media platform, that no matter how many followers you have, not all of your followers will see it. Like if you have a million followers, it doesn't mean that your video is going to get a million views. Because I see accounts with you know, one to 3 million and they're getting like 50,000 views on their videos.

Sambucha: 46:40

Yeah, no, I say this all the time, like followers means absolutely nothing. Like there's accounts that I think my page will get more than there's probably some accounts with like 10 million followers and I think my average views per video probably be like higher than theirs. Because followers mean nothing like they come and go but like they're not loyalists, so to speak. So they're not going to necessarily watch and like and boost your videos like it means absolutely nothing. That's why I think get the idea of just people getting big heads is so stupid based on like numbers, because numbers come and go like, yeah, you were cool a year ago, but and you have your 10 million to show but your videos are getting less views than somebody with like 250,000 followers. So like, What is there to show for? What does that number even mean? And the thing is like, I feel like advertisers need to start recognizing that too, that like, yeah, this account has less followers, but it gets way more pushed in the algorithm than somebody with like 5 million, and they're probably much cheaper, we should probably reach out to them. But I feel like smaller creators, so to speak follower wise never end up getting those same looks because there's this big thing like followers equal, whether or not you're you're big, which is weird, it should be view count view count should be king. Because that's like your content and seeing how many people watch your actual content.

Skylerguns : 47:50

I've never, that's the thing about ads to on TikTok I've never had any luck with advertising anything on my stream, whether it's and I've done a couple advertisements for companies. But I've also even just advertising my own stuff like something I'm doing or a project I'm working on or my own stream. None of those videos ever seem to get pushed as much as my other content, which hurts me so bad. I did an advertisement for like the first company I worked with for TikTok on an ad, I was super excited. And I was like I went all that like it was pretty much the same as my like normal content. Like it was gameplay. It had a voiceover. And it got like 5000 views, and I was getting like 50,000 to 100,000 on videos before that. And I was just I get errors. I'm like, you paid me this money. And I like I'm sorry, I don't know what to do.

Sambucha: 48:38

Right, dude, I'm kind of like, you know, I haven't had like too many people reach out. But definitely people have reached out like, hey, like, the things I do. I think like, like if an advertiser reaches out, it's like a very random game, which usually I like, like, I do like random shit all the time. But I'm always like, a little nervous that it's just going to be a flopper. And I'm just saying shit. And then you look like a sellout because you have an ad on your page. And I'm like, you know, I'm in this for the long term not trying to make like a quick buck. So I'm just, you know, not gonna do it so that I haven't posted an ad yet or anything. And I don't plan on posting an ad until I like get a lot bigger. But yeah, it's it's definitely a little scary posting like an ad.

Skylerguns : 49:17

Yeah, I probably won't be working with anybody for a little bit. Not after that, that hurt me too. Let's see what other topics that we talked about here. Well, what do you think about like, I mean, what are your conspiracy theories about the algorithm? Tell me what you believe in what you've kind of, like seen so far.

Sambucha: 49:39

I think that the delayed push is definitely a thing, like deleting posts or privatizing posts. Those, that's usually not a good thing, because there's been like yesterday, so I posted a TikTok. Very recently, it was like, if you watch this, you'll yawn. It's like a very, like weird Here, but like, I posted this video, and it's like literally like, Yo, I heard if you watch this video, you'll yawn. Like, I thought it was like kind of like a shit video, it was just whatever video I needed like a buffer post, I believe in buffer post, by the way, if you have a viral video, your next viral, your next video won't go as viral. It's like you need time to chill out, like TikTok won't like keep pushing your shit you have to have like, you have to come back to shore. So I posted that kind of as like, in my head, it was like one of the buffers. And then like, I remember, like it was up for two, three hours. And it had like, had like 8000 views. So like maybe over time, extrapolated, that could be like 100 Andy. But then like, I went live on TikTok and I went live on Twitch. And then like, I end my live and then the video was at 200,000 views, I was like, Oh shit, so it actually got hit the algorithm like starting to hit like, good view numbers. And then I woke up today, and now the video is at like 2.7 million views. Like I don't know where this like random videos blowing up. And like, at first, it's very easy to see that video. Like as the person who posted it. And like the first two hours, I got 1000 views, like it's kind of underperforming, that you could be like, maybe I private it if I private it then, you know, today like was a good day. It's like I gained like 15 k followers from that post or whatever. So like, if I had privated that, because of like early performance, then I would have lost out on lots of followers and lots of views and lots of likes and stuff. So keeping stuff up and letting it sort of marinate over time. Is is good. I've also had posts like three days later, they'll accrue like, a million views out of nowhere, like random posts, and that ends up you know, those are like the posts that fuel the account. It's not like the ones it's not the recent ones. It's like the people have to realize like the main views that come on your account, or like, they add up on the back end, like they're not going to be in your grid, they're going to be from like the, you know, the 10th or the 12th most recent video of the 14th like they still get pushed. So I think the thing with the algorithm is it's so weird and buggy that you just have to like trust the process, just like throw shit out there and then just like, let it marinate and like good stuff will happen.

Skylerguns : 52:03

Does you think that kind of goes a little bit about what you said earlier where if you have a bad video, you'll kind of like be embarrassed about new prime. Yeah,

Sambucha: 52:10

it is. Yeah. But like that's more so if I think the algorithms are sorry if I think the contents like cringy not so much at the video performs well. It's like, I'll have videos after I post them I probably shouldn't post that. Plus it's not doing well. So then I'll be like our private Andy. But like there's some stuff like definitely if it's low views, but I liked the content, I'll keep it up. Like I believed in the Yon content. That's the difference. I believe that the Yon video could do well. So it was kept up. But there's some videos that are just so bad, that I'm just like, Alright, like, let's just get rid of this one.

Skylerguns : 52:43

I think that does. I'm a big believer and posting anything that comes to your mind though, because you know, us you kind of said that it was a buffer video, it was kind of like a whatever video, but I find a lot of the times like those whatever videos, those videos that I make, and like 15 minutes, and I'm like, ah, whatever, like I don't have anything to post today. I'm gonna post this that I made a couple days ago, those videos end up doing way better than videos. I actually spend like an hour an hour and a half like analyzing and working on. I mean, do you ever experienced that?

Sambucha: 53:12

Yes. Like I said, like the Yon video was like 15 minutes It took me to do. It's like a very simple video. But then I'll have videos that I spend maybe like over an hour just like trying to make or whatever. And they'll do like, you know, a fraction of what the on video did. There's a couple Yeah, it's just, it's weird how it works. Sometimes there's a video that I think is a good video, and it will be a good video. But there's times where it's the opposite. There'll be like a short video that ends up doing like, super well.

Skylerguns : 53:45

tic tocs weird TikTok is very weird. algorithm is weird. I hate it sometimes. But and we possibly learn. So I and that's something I say all the time. So I feel like anybody that is trying to say that they know the algorithm, and they are an algorithm guru, and they've cracked it. I don't believe it. I really don't it with how much it changes and how sporadic it is, unless you actually work at TikTok. And you have an inside view and everything. I really don't think there's anybody out there that truly understands it.

Unknown: 54:14

Right. Right.

Skylerguns : 54:15

I mean, I think there's basic stuff like you know, like you said, like making sure people rewatch your video, watch time call to action hook in the beginning. I think that's basic stuff that people can implement and kind of fine tune based off of the content that they're doing.

Sambucha: 54:30

Yeah, agreed. Yeah. And like I say, I know the algorithm or like, I'm trying to learn the algorithm, but that's always you got to take that with a grain of salt. It's just like when I say I know the algorithm, it's like, I know what does well for my videos. So it's like, I know what I have to repeat based on previous successes, but I have no idea what the actual algorithm is. Make sense?

Skylerguns : 54:49

Yeah, definitely. I think that people need to ride like their previous success. Look at and look at and analyze your previous videos and what made it successful in the first place and try to recreate that Yeah, that's pretty important. Well, that's pretty much all that I have, I have a segment at the end that I like to do, I take a look at the person's TikTok account, and I scroll all the way to the bottom. And I find their very first couple videos that they posted, because the type of content that people make now is way different from the content that they first made. So I'm gonna share my screen right here, so everybody can see I don't know if your chat will be able to see it or not. depending if you want to take a second to move it so they could see it. Yeah, let me adjust this

Unknown: 55:32

a little bit. All right. Oh, no.

Sambucha: 55:37

What is this gonna be? I don't even remember some of this stuff.

Skylerguns : 55:41

Although I will say you did start pretty recently. And you kind of hit the ground running. Well, not recently. Yeah, like recently a couple months, right? Yeah, that's I think, yeah, months, maybe. So you hit the ground. You You found success pretty soon. So

Unknown: 55:55

let me

Sambucha: 55:58

Okay, I think it should be seen you guys could see this right.

Skylerguns : 56:03

Let me click on it and see if they could see it. That should work.

Unknown: 56:10

So this one you're gonna

Skylerguns : 56:11

This is a very, very first video. I mean, you could have some private ID or deleted but this is the very first video publicly available on your TikTok account. So let's take a look at it.

Sambucha: 56:24

I can't see I can't see. Hold on. It went left. Wait.

Skylerguns : 56:26

Okay, wait. Yeah, I'll let you fix it.

Sambucha: 56:28

So you're gonna be playing Can you just have it up but then don't play it yet? So then I could like adjust it or something. All right. Oh, okay. Let me see.

Skylerguns : 56:52

Sam's first TikTok video 411 likes and five comments a crazy to look back on.

Sambucha: 57:12

Oh, yeah, feel free to play it like right now. I just wanna get out of frame so you have Are you at sound up? I don't think we're I can't hear the sound. All you can't hear it. No, I got no sound coming.

Skylerguns : 57:35

Dang. Okay. Ah, is it made? That's weird, because I did have sound last time last time I did this. There was sound. Did you have a muted or anything on your stuff?

Sambucha: 57:48

So disable mic speakers. I have my headphones in. I don't know why it's muted. Yeah, I can't hear I can maybe just play it on my under something.

Skylerguns : 58:10

You want to do that? You can do that?

Sambucha: 58:13

Yeah, let me let me get this up real quick.

Unknown: 58:17

Well, hold on.

Sambucha: 58:17

I might have to change my source and stuff.

Skylerguns : 58:20

Ah, maybe or you could I don't know. I was gonna say if you could share your screen on Riverside, but no, I don't know if that would work or not.

Sambucha: 58:31

I could just like verbally explain to you what that is. If you Alright, that's fine. Let's just do that.

Skylerguns : 58:36

Sir. Let me let me play I'll tell you when it's over.

Sambucha: 58:38

I'll tell you when it's over. Okay, yeah, so just play it then for your end or whatever. And then what do you think? Quick quick, with 10 seconds go.

Unknown: 59:11

You trust that you trust that?

Sambucha: 59:13

I trust what I said before it was Collins cup locking it in final answer. This is what I had said Dude, this is your

Unknown: 59:20

override. I trust you, bro. Right. Let's find out there

Sambucha: 59:27

was there was chat right? It's loading dude. I

Unknown: 59:29

don't know. Oh my god. We won a million dollars baby.

Skylerguns : 59:36

So okay, so that got about just under 10,000 views. Did you do you know the one that I clicked on? Were you able to see it someone where you guessed Colin's cup for Who Wants to Be a Millionaire?

Sambucha: 59:44

Yeah, yeah. I don't know why I posted that. That was just like when you're first. I mean, you get the advice. It's like just post your twitch clips onto TikTok. And so that was just a moment I think at the time Who Wants to Be a Millionaire was pretty hot and like the variety area and so it was you No, it was a clean million dollar win. So I figured it would be like a good clip. But in hindsight like, I would never post that again. It's such a bad video. It's just like, it does nothing like there's no incentive to stay longer than like two seconds. like nobody cares about me. So why would they care if I got a million? It was just such a stupid video. So looking back, like that's definitely a dud. But it's a learning experience. I don't regret posting it, though. Because it's like, you know, I learned from it.

Skylerguns : 1:00:26

For sure. Yeah. I it's so funny. Looking back. I mean, it's way different than like the content that you have right now. I mean, I it was pretty uneventful. And you can see how your style has changed too. I mean, you have like in big letters. twitch.tv slash Sam booja. You have the black bars. It wasn't scaled up for TikTok. I think there's a lot of stuff that you can see from him that you immediately like, Oh, well, I definitely would change that. Exactly.

Sambucha: 1:00:49

Yeah. That I would never post anything like that again.

Skylerguns : 1:00:53

Okay, so there's this is a second video. This I'm intrigued by this one because you look a little bit different here. Is that even you actually Which one? The this one right here. Oh, it's not you. Okay, that makes sense. Okay, I was like, Okay, let me put up.

Unknown: 1:01:10

Good music. Welcome.

Skylerguns : 1:01:31

I'm not gonna lie. I don't understand that. TikTok

Sambucha: 1:01:34

I don't either, dude. It's just reactionary content of something that I thought was funny. I was just like, scrolling through. And I thought that that was a funny clip. And so I just, like reacted to it. I don't know. It's kind of like I was repurposing somebody else's content in a way. But it's just such a bad TikTok. Like, it's it's such a bad TikTok it just it's cringe worthy man. It's just so bad.

Skylerguns : 1:01:55

Oh, bad.

Sambucha: 1:01:55

Another thing I should go back and like private, all these.

Skylerguns : 1:01:59

You have this one too. This seems to be the only thing on your account that is not specifically like stream related, like actually from your stream. And like you said, you mentioned earlier how you would never like sit down and just like, have like a viral sound in your face or something like that. This one right here.

Sambucha: 1:02:18

Yeah, this one was trying to bait people. Like I thought that this would be like, the Thanksgiving crowd. I think I posted on Thanksgiving or something. I thought that would be like the Thanksgiving crowd. And like people Oh, so relatable. Like, let me like like, I didn't just get I didn't understand TikTok like, I can't get away with posting that shit. Like, there's no way I could post that and get views. So like, I was just misinformed at the time. I thought that was a good video. But then looking back or the way I changed my content, it's just it's so ridiculous to think that that's a post that I did.

Skylerguns : 1:02:51

He said it's a learning experience. I think. I think if you look at most people, as long as they have their videos up, I don't think you can find anybody that immediately like, came in with Bangor's very rarely do I see people because and most of the time, if I see people that like, gained like 50,000 followers on their first video, it's people that have already grown grown like another TikTok account.

Sambucha: 1:03:11

Yep. Exactly.

Skylerguns : 1:03:13

Yeah, it's it's funny to see how how content has evolved over time. Oh, yeah. Um, but that's pretty much all that I have. I think that we've learned a lot from you and talked about some of the algorithm stuff and some of your methods on how you make a viral video. I mean, you've been killing it on TikTok lately, I mean, video 2.5 million views and that was yesterday, right? I think there's a lot we can learn from from Sam and how to make a viral TikTok posts and how you can make your content good. Is there anything else that you want to talk about that we didn't get to cover? Now,

Sambucha: 1:03:51

I guess the last thing I'll say cuz like, this is something that I like religiously believe in and I try to tell everybody who specifically on Twitch, when they're converting their content to tik tok, I tell them to do this because it's been like, it's, it's what my account essentially is. It's, if you have a clip on Twitch, that is super dope. So let's say you're playing COD or something, and you get like an insane kill. Like, forgive me for the camera, I have no idea what's happened Cod, right. So like, let's say you have something that's like super crazy and cool. It's all about capturing that moment and putting it let's say, at the top, and then re reacting to it off stream like you can do that you're creating content for another platform. So you have to optimize what you're doing for that platform. A lot of the times, if you're just taking your reaction on stream, it's going to be like maybe you're a little bit out of focus, maybe there's some music in the background that you don't like or it's not gonna really be good with like a TikTok. So it's like, you could literally just react, it's your content, right? You're creating it for TikTok. So literally off stream, you could just re react to it as if it's the first time it's called manufacturing content. So like if you have something it's like, why not do it perfectly. It's optimization for another con for another platform and I live by that, like, half of my posts are probably reread Cuz it's like, you have to do that. It's like that. And I learned that from so many other heads who are really big on TikTok it's like, you it's you're creating content for a new platform, so you ought to adapt to that platform. And that for me, that's been like, very easy for me to like mix music in and like switch up like audio levels or make sure I'm focused. It's just it's very I think it's so underrated so underrated

Skylerguns : 1:05:24

that's where that's where the magic of you TikTok content comes from then.

Sambucha: 1:05:27

Yeah, but no, I mean, nothing else that's just you know, some advice for the TikTok kids

Skylerguns : 1:05:33

no worries All right. Well, that's pretty much all I have I thank you for being here. If you want to plug anything before you go, before we go plug anything your socials, whatever you want to talk about. No, no, no, I'm

Sambucha: 1:05:44

good, dude. Thank you, though, for the plug opportunity. But, you know, I want people to find me like, through the TikTok natural and stuff. So this is just, you know, I'm glad we got to talk and stuff I'd found with this.

Skylerguns : 1:05:55

All right, you hear that guys do not follow. Don't follow

Sambucha: 1:05:58

me. If you find me just like act like you didn't see me.

Skylerguns : 1:06:03

Alright guys, I'm Skylerguns I thank you guys for listening. I'll see you guys later. Bye. Thanks for listening to TwitchTok

Announcer: 1:06:10

Skylerguns. Hopefully this podcast inspires you to elevate your creation and pushes you to achieve your goals. Hey, if Skyler can do it, anyone can. If you have questions for the show, feedback, sponsorship inquiries, or you want to be on the show, email Skyler guns tv@gmail.com. Don't forget to subscribe to this podcast. You can stay updated with all new episodes, and make sure to follow Skylar on all socials at Skylar guns. This has been a Skylar guns production