Episode summary introduction: Host Skylerguns talks with BenJammins who grew his YouTube account to over 50k and rising using ONLY YouTube shorts. BenJammins has the keys to converting his TikToks into success on YouTube Shorts with over 20 million views.
Topics discussed in this episode:
00:00 Intro
1:44 How He Started Posting on YouTube
7:32 How BenJammins Got His Start
16:55 What BenJammins Does For His Day Job
24:30 TikTok/YouTube Analytics
35:15 Should Someone Start on TikTok or YouTube Shorts?
40:58 TikTok Creator Fund
47:00 Advice for Pivoting from TikTok to YouTube Shorts
Follow BenJammins
Twitch
TikTok
Twitter
YouTube
Instagram
Follow Skylerguns
Twitch
TikTok
Twitter
YouTube
Instagram
Have questions about the show, feedback, sponsorship inquiries, or do YOU want to be on the show? Email skylergunstv@gmail.com.
Episode summary introduction: Host Skylerguns talks with BenJammins who grew his YouTube account to over 50k and rising using ONLY YouTube shorts. BenJammins has the keys to converting his TikToks into success on YouTube Shorts with over 20 million views.
Topics discussed in this episode:
00:00 Intro
1:44 How He Started Posting on YouTube
7:32 How BenJammins Got His Start
16:55 What BenJammins Does For His Day Job
24:30 TikTok/YouTube Analytics
35:15 Should Someone Start on TikTok or YouTube Shorts?
40:58 TikTok Creator Fund
47:00 Advice for Pivoting from TikTok to YouTube Shorts
Follow BenJammins
Twitch
TikTok
Twitter
YouTube
Instagram
Follow Skylerguns
Twitch
TikTok
Twitter
YouTube
Instagram
Have questions about the show, feedback, sponsorship inquiries, or do YOU want to be on the show? Email skylergunstv@gmail.com.
Welcome to TwitchTok TwitchTok with Skylerguns How you doing my
Skylerguns :friend How you doing but Twitch streamer mother after all right guys? I'm
Announcer:dead at chick talk with over 80,000 followers x viewer streamer or content creator trying to grow your audience. You're listening to the right podcast. Skyler chats with guests who've achieved success with streaming using TikTok. So how did you get started?
Skylerguns :What are your keys to success? How was your success on TikTok? help
Announcer:grow your brand, learn their tips and tricks and everything TikTok related. Listen, it's time to showcase your content and grow your streams using TikTok. So let the conversation begin. This is TwitchTok TwitchTok. Here's your host Skylerguns. Hello, listeners.
Skylerguns :My name is Skylerguns and you're listening to TwitchTok I have with me a very important guest today TikTok and YouTube sensation 100,000 on TikTok. And coming up on 50,000 on YouTube, he is probably one of the first if not the most popular people that I've seen, had that has been able to take their TikTok clips and see huge, huge success on YouTube. He is an international meme sensation. Nick mercs has reacted to some of his clips before I have with me today. BenJammins How you doing, Ben?
Unknown:I'm doing fantastic. I'm ready to get jump jump right in and have some fun with you today. On the podcast,
Skylerguns :I am ready to hear all that juicy knowledge because I've tried taking my clips to YouTube shorts. And I've seen a little bit success. But your videos are getting like millions of views 500,000 views? I mean, it's it's insane. Like the amount of growth that you've seen on YouTube? Where did you start? Like, what gave you the idea to start posting on shorts and not you know, is going to be successful?
Unknown:You know, I think the other day when I was in the shower, I was just you know, you always have the shops, the shower thoughts. I was thinking, when did I start posting YouTube shorts. And so I believe it was sometime around the beginning of December, actually was on YouTube, I was on the mobile app, and I came across a short with 2 million views. And guess what it was my video. My video has 2 million views on YouTube right now. And it was some random account that just repost a lot of people's tic tocs over to YouTube. And so I looked into it further and said, hey, it's a vertical format. What's going on here? So I did, I did a little deep, deep dive, I guess. It took me about three minutes to find out that it's YouTube shorts. There's a beta in India. That's where the confusion lies is a lot lot of people thought that just because it was just only a beta in India meant that it was not being pushed over to us users. But I was like, well, where it's in 2 million views. The comments are not all in there all in English. So it's not like these from other countries. So obviously, it's being pushed to American users to English users. So I started just posting my own shorts. And what I did for those, I kind of optimize it as if it was a YouTube video. I'm not an expert on SEO. But I did a little optimization on the back end, just via channel tags that helped out with my channel specifically, you want to be very specific to your channel and you know, my contents not the best. I've you know, I'm still growing as a creator. But you know, I guess just there is a you know, supply and demand, right? There's not many shorts out there from Warzone at the time. And so I just took that opportunity posted some and I you know, a few blew up. And you know, there's parallels between TikTok and YouTube too, right. And at the same time are YouTube shorts mean? So YouTube shorts and TikTok. There's a lot of parallels in in your audience. At the same time, there's a lot of differences I found between your audience on YouTube shorts, and on tik tok, just from reposting my tic tocs. And then last thing I love about shorts too, is that YouTube obviously offers, you can look at all sorts of analytics in your videos where it's TikTok that talks about and better, but you can't, you can only see your average watch duration, you can't see exactly when the user is clicking off the video. Whereas on YouTube shorts, you know, just like a normal YouTube video, you can check and see all those analytics. So you can almost use YouTube shorts as a way to help out with your TikTok as well, which I found out. So yeah, the growth has been absolutely insane on YouTube shorts. At the I'm going to hit what 50,000 in like maybe four or five days. So yeah, maybe one of these days, I'll maybe create an actual YouTube video. And another question that arises from that right is will YouTube shorts transition? Or will it translate over to long form content? And I guess we'll have to find out.
Skylerguns :Well, I think that you're the great case study for that. I mean, I guess we'll find out. I mean, you're kind of riding that traction right now and it's working great for you. So I think though you'll have like a strong viewer base by the time that you do start doing long form content. I think you have a YouTube video scheduled today, right? That's longer about your Warzone customs, or is that not it?
Unknown:Yeah. So It's actually going to be, it's gonna be a live video. So I'm gonna be streaming live. The words of essence, just to test out, I'm just, I'm just playing around, I'm doing everything. So if you look at my content I've ever tested content, I have content where I tell the user just to like it, because I want x, y, z dab, and I'm posting content that are just strictly gameplay clips, content that is related. I have done everything except for a load of video, I'm tempted to post a fire load up video, with my twist on it, just to see how well it'll do. Because there are some differences between TikTok and YouTube. And I'm just trying to look at the analytics to see some stuff gets me views, but not subs, some stuff doesn't get as many views but more subs, and then some stuff is bad altogether on YouTube. So fine tuning to see what's working and what's not. I think that's his experiment of experimenting with that. And the same goes for live streaming to you have been able to see what's working what's not on YouTube, and also the, you know, it goes towards my monetization and ad revenue as well. So once I hit that 4000 hours of watch time, which I'm fairly close, I'm at, like, 3700 hours right now. So off YouTube shorts alone, I've gotten almost the 4000 hours you need, obviously less than what maybe like 1% of those watch hours are normal watch hours versus short swash hours, which don't go go towards monetization. But yeah, we'll see how the livestream goes tonight. It's a custom Warzone game. So with 50,000 subs, and I think one of my polls had, it may be at 80,000 votes right now, I have no clue. I haven't checked in a while. But you know, to the to my Discord. So you know, my group that YouTube won't get into the YouTube community posts, maybe a little bit. But yeah, it's just like, we'll see. It's just all experimental. I've never livestream on YouTube. Before I had to set it up. I was up until like 8am, setting up my YouTube Live Stream overlays and everything because I just mirrored it with Twitch. But there's no easy way to copy it to my stream deck to copy it on OBS without having to create a video because there's two different platforms. So got it. Yeah, but otherwise, we'll see how this sounds. So I'm excited for you. I
Skylerguns :think that I think that moving like YouTube live stream, if you do it permanently, I think it might be a good change too. Because I mean, you already have a very strong new subscriber base on YouTube. So that might be good. But before we get into all that, I mean, there's a lot that I want to dive into, like, there's just so much to talk about. I kind of glossed over the most important question of all, I already we've talked before we played a couple games before, but you know, for people that may not know BenJammins, where does the where does the name come from?
Unknown:So, a lot. I want to say a long time ago back in 2014. I was I created a twitch account, and I was like, Okay, what should my name be? And I didn't want anything. I was a smart kid. I didn't want anything you when they whenever you're making a twitch name, the first thing you want to do is think okay, is it gonna be search friendly? Don't do underscores don't do don't do numbers in your name. Do something that's rememberable BenJammins. Or I don't even actually know if it's gonna be called BenJammins or BenJammins. I don't even know if I still know, because it's a play on words as well. And I also work in the financial industry. So and then $100 bill Ben Franklin, I also like basketball. So like dunking on people jamming on people, or it can be like jamming, like the music or it could be multiple play on you know, multiple avenues. But I My name is Ben. So Benjamin and it ties back into the whole I'm jamming on people and then that's how, you know doing exciting things in video games meaning around messing around trolling people that's I've always taken that approach in video games, my game style, driving ATVs doing the doing something that's weird in video games is something I've always done, you can ask my friends. That's why I'm an excellent ATV driver I've been doing I was doing in Warzone since day one. I didn't start creating content until like maybe July or August on YouTube. Like you know, I was making like longer YouTube videos. You know, I was trying to, but um, you know, I've been in war zone. I've been just driving around having a blast some ATVs since March, but um BenJammins that's where the character came into play. When I first I streamed I did some test streams in 2014 including once I got my PC in 2016 I did have OBS and I tried doing a card game called hurt her scone. And in my overlay, I would have a picture of Ben Franklin with sunglasses. And so I knew that eventually once I had like my own job and everything I wanted to have my own little setup, and I wanted to continue this character is really not a cure. It's a theme but it's still me I'm not like Doctor disrespect. People say oh, I've doctor disrespect. Doctor disrespect is an actual character. He's, he's pretending to be someone. I mean, I'll throw in an occasional Ben Franklin joke. Don't get me wrong. Everyone loves her Ben Franklin jokes, right? But to me, it was more so just being able to have, you know, a wig and the glasses kind of hide spot, you know, I'm a little introverted. So being able to hide behind the weight and the glasses helps out immensely as well for me. Also, I you know, I'm not scared. If someone finds me online that knows me. They might not recognize me. I found that to not be the case. People do recognize me in person, unfortunately. or fortunately, I have some people I have some people I know that tell me from like, you know, I haven't seen three or four years and they watch me on Twitch now.
Skylerguns :Oh, wow.
Unknown:Yeah. It's a little scary, though. Like with that thought. But yeah, I still get the high bind something. I got this nice suit. Who wouldn't want to wear a nice, I'm enough the scholar suit. So as you can see, I look, my boy Ben Franklin's right here. So I look pretty much identical were identical twins.
Skylerguns :And you got multiple eyes? Do you have multiple outfits? So you just wear the same thing every day.
Unknown:So I have multiple of these will these Not only that, but I've had the pants ripped so easily. So I have all my they're just ripping left and right. So and then it's not cheap to this is like it's not cheap. I only have like three or four pairs, and it probably smells. You know, even if you do a rotation of three or four pairs of shirts and pants, you know, it's gonna smell after a while. I'm gonna I'm gonna have to figure out a way to watch this. Maybe I dryclean it? Who knows? Yeah, when that road comes once I leave my house once then we'll worry about it. But for now, I'm by myself. So it's okay.
Skylerguns :So where did the Where did the inspiration come from? For like the wig and all that because I mean, was there any inspiration from Dr. disrespect on that or you just like, was like, I'm just gonna throw on a wig. I'm gonna be a character. Well, not a character but like you said, but
Unknown:yeah, so I really so. I actually have a clip my very first stream I was like, Oh, let me look to see if my original plan was aware of Ben Franklin mask. If there was a mask completely covered
Skylerguns :my face that would have gotten tiring. I feel like it would have been hot
Unknown:but there's there's multiple things with the mask. One thing is you your audience can't relate to you as much if you just strictly a mask you have no emotion. To there was no good Ben Franklin mask on the internet. Three I found the Ben Franklin way if you search Ben Franklin, well, guess what? The only thing that comes up is this right here. So regulations. I'm I should get paid some sort of commission for this because I'm sure there's gonna be at least 1000 people listen to the podcast, everyone rush out and buy their Ben Franklin. Wait now for Halloween. But yeah, so it's literally just just the plate into the character like me on the $100 bill. My a lot of my stuff was I put pictures of myself on the $100 bill just for fun and stuff like that before I was streaming more than one viewer. But I'm just saying I'm just kind of like along for the ride. But I think I've discussed this before with other people too. But in 2014 when I first saw, okay, let me be Big Ben Franklin, like BenJammins and I'll just ride with that. I don't I don't I don't even think I knew who Dr. disrespect was in 2014. But I could be wrong. It's been so long, but and but I do see similarities when people say like, okay with the glasses, I was just I'm just trying to be a cool, Ben Franklin. I'm just Ben Franklin with sunglasses. Technically, they're blue light glasses. We won't get into that. I get questions every day. How do you how do you how do you play video games with sunglasses on? They're actually blue light glasses.
Skylerguns :They don't provide like any like sunlight blocking at all. It's strictly blue light.
Unknown:There's a very dim or like there's a dimming effect very slightly. So there is a sunglass effect but I do have a blasting bright screen in front of me and also like LED lights next to me to actually helps out with the ice rain.
Skylerguns :Yeah, I just bought
Unknown:it's not strongest normal sunglasses. So that's for sure.
Skylerguns :Yeah. Um, yeah, I just bought some blue light glasses too. I tried doing a character wants to for TikTok video didn't actually work out. I think I deleted them. They might still be up. My idea for the character I bought like this old man wig and like these, like scientist sunglasses, and the name was Professor dick. And it was short for dictionary. And I was gonna like explain topics and like comical way didn't work out very well. But BenJammins is working fantastic for you. Do you have a plan to ever you know, take off the wig and sunglasses and do a stream without it. Are you gonna ride it out? Maybe like
Unknown:it offered me. Someone offered me 5050 subs, they were gonna drop 50 subs right there. And I said no. So it's more than 50 subsets for sure. And I probably would just just from the fine but I did do a wig drop in for New Year's Eve. I took off the wig. And underneath the wig was another week. So I guess it's like it's week ception. Otherwise, you know, there's people can find me with without the wig on. It's not like a secret or anything, but I'm just along for the ride. The thing was my wig came before the costume. My costume came in two months late, because it was like on pre order, they weren't making these, like at first. So I was literally wearing the wig. And like a black t shirt, or waiting a polo t shirt. And unfortunately, or fortunately, but not really. I had like three or four clips of me like for skips go very viral on Instagram. And in like, we're talking like, maybe, like, across the board, maybe 10 10 million views. Wow, on Instagram of you know, like, I got posted a couple times, one time a game clip and one time my own clip, or like myself on House of highlights, which is not even a gaming channel I posted on, you know, at gaming at like all the big ones. Gamers doing things. And but it was just me with a wig, and nothing underneath to explain it. So people just thought I had weird hair. Which is fine. Like people are not going to remember you off of like a post off of Instagram or a post off of TikTok this on your own TikTok. But yeah, it definitely was exciting whenever it first started. But yeah, now we have the costume. Now it kind of makes a little bit more sense. People think I'm George Washington. I will break the news, everyone. I'm actually Ben Franklin, that George Washington. So you no longer do people have to if once they listened to the Skylerguns podcast, no longer you you have to ask him Oh, wearing sunglasses? And why are you George Washington? We covered both bases?
Skylerguns :Well to learn, learn a little bit more to I mean, aside from inventing electricity and flying kites in a thunderstorm, what do you do for your day job.
Unknown:So I'm a manager at a financial company and operations. So you know, handling the transfer of assets between firms. So there's a lot of technical aspects behind it. And you're managing a team. Luckily, logistical things, stuff like that. So working with technology in order to enhance different platforms for our clients. So it's definitely a, it's a tiring job in terms of there's a lot of work to do. On the time of the day. I was I was working 80 plus hours, before streaming for doing any content creation. Before I was up until you know, sometimes midnight past midnight working. Now all I do is I go straight from working into streaming at nine o'clock at night, which people always ask why don't you stream earlier? Why don't you stream early is because I literally can't go straight from work to streaming. After streaming, I will literally end stream between one to three in the morning, I'll quickly create TikTok from three to four in the morning, go to bed wake up at eight. And in the last maybe I'll get like a 12 hour sleep session. But so that's why I like a lot of my TikTok I could do a lot better. You know, people say yeah, I've heard people say, oh, some of his TikTok sorry, he'll hilarious. Some of them are not funny. But when you only have an hour to Window per day or two to create one or two tiktoks. Let's see what you can do with that time. But you know, it's like you have limited time. I have a bunch of ideas, but it's hard to execute ideas. People don't see how much time a lot of top creators like yourself. Take in order to make funny content or good content. So that's why like when I first downloaded TikTok scholar, you were on my free page all the time. I remember
Skylerguns :where to think about
Unknown:you have maybe like 35 40,000 followers at the time, possibly. So I think I saw I saw at least like four or five your videos. But yeah, it's pretty crazy. It is. I
Skylerguns :mean, it is so much that goes into it. And like a lot of people out there see streaming is just like sitting there and playing video games. But if you truly are just sitting there and playing video games, that's not really how you grow and make it become like an actual business. Is your ultimate goal to be able to do this full time. I mean, I'm sure you love your job. It sounds like you kind of have some admiration for it. But it also sounds very stressful as well, especially balancing the two.
Unknown:Yeah. I mean, I think most people that play video games would say yes, right? I would too. But that either No, there'd be there'd have to be a big increase in revenue and also like, not popularity, but like growth from my channel point of view on Twitch and or YouTube in order to make that happen. So I'm not my expectations is that I will never become a full time streamer. But if it were to happen, then hey, we can take that path when it when it happens. But for now, I'm just trying to do my best with my normal job do my best with content creation and see where it leads me. But short short answer, yes. I do want to long answers I'm not expecting to
Skylerguns :Yeah, that is insane, though. I mean, it's really crazy to think but I think I have a lot of admiration for you with how much time that you put into it behind the scenes is sacrificing sleep, which, you know, may not be healthy in the long run. But I mean, we're getting juice, I don't recommend it.
Unknown:Yeah, we have the Mountain Dew and the coffee to keep us running.
Skylerguns :Do you think that the job that you have kind of helps you with TikTok in YouTube? Because it's obviously a very analytical job? Do you think that you see things a little bit differently and you deep dive into things more?
Unknown:I think there's two things that really help out or that really translate between my job and content creation. The first one is public speaking. I would never, I never saw myself as a public speaker. But when you know, now, when you're streaming to, you know, a couple months ago, even let's say if you're streaming to five people, it's it's tough to talk to five people, if you're talking one on one with someone who's already tough enough, when you're talking to five people is tough enough, when you're talking to 250 people, it's, it's you know, at that point, Twitch is just a number, right? You're just looking at a camera, no matter how many people are looking at you. When you're whenever you're in your job, or whenever I'm in my job, you know, I'm talking to my team, I'm talking to 10 2050 people. And, you know, I have to sometimes talk for an hour talk for an hour and a half, I have to talk to people that are way higher than me. So there's a lot of stressful elements for the volume, like the volume of people that are listening to as well as the seniority. So who's talking who you're talking to? So not only the number of people, but who you're talking to? Right? If you talk to a bunch of 10 year olds, Are you really that nervous? No. But if you're talking to five, five year old 510 year olds, and you're, you know, famous scholar guns, then maybe you're more nervous, but you know, work. There's like those two avenues, those two things within public speaking that it's really helped at work and translate over to twitch, I don't care who's watching me, and I don't care, the number of people watching me, I'm going to be the same person every time. And I'm going to be able to filibuster a little bit. So before I can talk for two seconds without, you know, Stumbling on my words, and not knowing what to say is, but now just whatever comes to my mind, I'm just going to talk forever. I'm not usually that person, my parents, like how are you a screamer, because you're literally the last person that would ever be like a streamer in our eyes. But you know, once I put on the wig, I guess there's something about me. And then the second thing, too, so the first one was communication at work. The second one was the analytical side of things. I got my degree, sort of with analytics. So it was more so even along the lines of database management, working with data. And just even the simple analytics on impressions, click through rate, watch time, all those simple things. Looking at that it's not too complex, it's nothing that you know, at work, you know, you're working with more complex analytics, at video from that side of things. But even just just number diving, the simple analytics tell you that almost the entire story every time, and you have to use that in order to grow. You have to be looking at your analytics all the time. I know that a lot of people say that. But you know, on Tick tock, if you if you see a tick tock do bad. Or if you see YouTube short, do better you see a YouTube video do bad. If you look at analytics, you probably see exactly where like two thirds of the people drop off right away. It's like, what what can I do to fix that? And that's not like anything, you know, anyone can do that. Nothing like, you know, I'm not super smart guy or anything. But it's, uh, you know, just having that analytical mindset. Okay, there's always some, there's always numbers in the background that you can use in order to improve yourself. And so what are those numbers? How can I get them. So retrieving the data is the hardest thing after after you have the data, even the raw numbers, you can you can play around with it, you can, you know, YouTube and TikTok do a great job of displaying some of the basic, you know, visual data to you. And you can play around with some stuff in Excel. But otherwise, it that's a it's a big part of not just me, but I think any big creator. That's, you know, most graders are bigger than me. So like, you know, I'm sure a lot of the big graders are using their numbers in order to figure out how to grow and how to improve their own content.
Skylerguns :Do you find TikTok analytics to be helpful at all? Because I know that YouTube is a lot more informational than TikTok analytic Yeah.
Unknown:I mean, me personally, there's there might be one or two, for instance, I know like the watch duration on TikTok makes absolutely no sense to me. Because it gives you an average watch duration. So let's say it gives you It says like oh 70% of this video is watched across the board. Well, that doesn't help me because it can be fixed. 80% of users could be watching this for two seconds and dropping off, and the other 50 get past those first two seconds, and then watch the entire thing because they saw second three. So what? what caused it to be 70%? You know, was everyone watching up to 70%? And then dropped off? No, probably not. So there's a probably mixed bag, whereas YouTube, at least you can look at at least I haven't looked at my TikTok analytics in the past couple weeks, but because I've been focused on shorts recently, and always, or I use my shorts as my analytics, so I don't even I just post the same video, for the most part. And then you sign up, make sure you post on TikTok. Before you do, we'll get maybe, yeah,
Skylerguns :we're gonna touch on that. Now touch on that now, like I don't want to like
Unknown:go back to my main point was like shorts, you know, use the analytics to see exactly where they drop off. YouTube is great about showing exactly the second four is 30% of users fell off of the array and scroll to the next video at the four second, okay, what happened in four seconds? Well, the first three seconds, maybe there's dead space, or maybe my, my opening statement was not compelling enough to the audience. So but then back to get back to the point with TikTok versus YouTube TikTok has maybe some sort of web crawlers, you know, on YouTube, then where they're able to YouTube has this too, but they don't really care as much right now about it. TikTok is seen, okay, is this video that you just posted to our platform already on another platform? Is it on Twitch, so they've looked at directly twitch clips. So if you're posting without editing at all, a twitch clip, it probably will get flagged to get zero views. If you post a YouTube video, whether that's a short or normal video, if you post it on YouTube First there is it's not I found that it's not always 100%. But there's a chance that TikTok will detect it, and it will shadowbanned your video and we're not talking shadow banned, like 100 views we're talking, it won't get posted at all zero views. And I've just happened to three or four videos of mine. I'm just I've been too lazy to re edit it to get around that for now. But eventually I'll post them. But that's where I found like, make sure you post on TikTok first because I've been posting all my TikTok. So YouTube is you know, other people, other channels that are stealing people's content posts people's TikTok so YouTube, and they don't get flagged for bindo they don't get flagged for anything. So that's why I posted TikTok because they are more strict on their posting, then posted to YouTube. So
Skylerguns :interesting. Yeah, I always feel like TikTok is doing some shady things behind the scenes that we kind of have to watch out for. There's two important things that I want to you know, kind of dive into the first one being that, you know, for those of you that might not know Ben has about 100,000 followers on TikTok 50,000 on YouTube, and from that you would think oh, he's smaller on YouTube, but that's really not the case. Some of Ben's TikTok get about like, you know, 234 1000 views on tik tok, but on YouTube is getting in like the hundreds and hundreds of 1000s. So why do you think it is that your videos aren't performing well on TikTok, but they're exploding on YouTube.
Unknown:And I've asked myself, I've looked into the analytics multiple times, and it comes down to the TikTok audience is completely different, or at least for the most part different than my YouTube audience. almost my entire core base on YouTube, I've talked to probably I've responded to over 3000 comments on YouTube, by the way, I like to respond to comments on YouTube. Because it helps kind of grow my community that way. But so I've been asking people I've asked over 200 people, you know, did you know me on TikTok? Do you have TikTok? Do you want to follow me on TikTok different variants, various questions around TikTok. And almost every single time they're answer's no, hell no. I'm never going to TikTok No. So I found a lot of people on YouTube don't actually even have TikTok. And I found that either the TikTok audience is either younger, different. I don't know what it is, but their attention span is actually shorter on TikTok than it is on YouTube. That's it. They are there, they're willing to scroll to the next video faster on TikTok than on YouTube. YouTube, they're used to longer form content that may change down the road. You know, over time, do I see people scrolling faster on YouTube short, probably. But for now, since is newer people are used to being able to sit there for at least the first 10 to 15 seconds, maybe not 10 seconds, but you know, on my analytics on the ones that were 4000 views versus I okay, so I have the backup a little bit I've maybe five or six videos to have at least 300,000 views I believe, or more a couple that are million views on YouTube that didn't get over 5000 views in the first month on TikTok. And so Why was that I looked at my analytics, people were clicking off within a second on my TikTok. Another one, I don't really know why they were clicking off, because I tried to make it very interesting at first, on YouTube, it had an 92%, watch duration average, on TikTok, that same video had a 43%. Watch duration, wow, it was drastically different. And, and there's actually multiple reasons one, the audience will click off faster to, there's actually three reasons to is the expectation of what they will get from the video. So the title matters, they can see the title on YouTube short. So it's kind of similar to the description. But I found that users don't look at the description on TikTok, as much as they do on YouTube, not only is it smaller, but also it's smaller on TikTok. But also, when you're on shorts, the the title is actually a little bit bigger as well, it's easier to see the title of what you're watching. And then the third thing too is I believe, what I was going to go with was, we have people scroll faster, the title, and the maybe the content, but maybe people are just short by use a shorter form content on TikTok as well 10 to 15 second long videos. And a lot of the videos that weren't doing well, were my storytelling ones on video games that were 4550 seconds long, but that's almost exactly what people like and you do. Whereas the llama skits skits that went viral skits to have 5 million plus views on on other, you know, on gamers and things, one that's on has a pilot stuff like that they actually do worse on YouTube shorts, they have less than 100,000 views, they have less than 200,000 views. So you would think, you know, some of my most viral videos on the internet are doing worse on YouTube than they aren't TikTok and some of the ones that are doing bad TikTok on YouTube. So maybe people think maybe it's not going to be one for one but people think that you can report repost the reels, you can repost the shorts, you can repost, TikTok, on the same video across the board. But if I had time, if I had the time, I would I would make different content for TikTok. And for shorts, it's not gonna be the same. It's not it's not one for one that like people think God is, at least for now, in the future, five years from now, two years from now, even a year from now, it probably will be closer to being the same for now. More skits more stuff on TikTok that are relatable, more like personal, like less professional and leave the more professional, not more professional, but more rounded gameplay. That looks pretty on YouTube. I don't know it. That's my approach. Yeah. So if I stopped time to implement that,
Skylerguns :yeah, I mean, that's something I was gonna ask you. So when you're making a TikTok do you have? Or when you're making a video, are you do you have TikTok in mind? Or do you have YouTube shorts in mind? Are you thinking about both at the same time?
Unknown:So I am on the onset, I'm thinking about YouTube shorts. I'm not thinking about TikTok anymore. There are ideas I think about that are strictly for TikTok. But at this point, I'm worried about increasing my sub base on YouTube. With the limited time I have some videos, you can say okay, let's let's still you can still try to make a very compelling intro and try to captivate your audience on both and in you know, video, things still go viral like 57 second video still go viral yet 2 million views on tik tok a couple weeks ago, I did not think it was gonna get that many views on tik tok, I really thought it was gonna be another one of those 4000 view videos on it actually was the first three hours it had 2000 views. That was insane. TikTok If you had 2000 views in the first three hours, you're gonna set that that'd be just dead let me private. But no, it's, that's the next day I woke up and I had I think like, you know, over a million views or something like that. So it's absolutely insane about how the algorithms change over time with TikTok. But also, it just it kind of changes your mindset too. But if for me personally, I'm just oriented towards shorts a little bit more. Obviously, you want to make good content that people can relate to or people think are is entertaining or add some sort of value to so the mindset doesn't change around the video, but TikTok you definitely want to make shorter videos you don't you want to make you don't want to always make 50 to a minute long videos. TikTok even recommends even YouTube Sean's YouTube, their official statement is you should make a 15 second YouTube short, you should log in 15 seconds. I've seen that. And what's funny is that and what's funny is that I've actually found almost, I wanted the opposite but my best performing videos around 40 seconds long. 3540 seconds long. I think my average on my channel is the Seven seconds long. So, you know, maybe I could I could probably be getting more views if I kind of download more you never know. But yeah, that's where we're just kinda like we're just winging it right now.
Skylerguns :So I'm gonna give you two scenarios here. And we'll we'll take them one by one. So the first scenario is for anybody out there that's listening. Let's say that somebody has like, no YouTube following no TikTok following, or maybe they tried, and it's very bare minimum, but they're basically starting from scratch. Would you tell people to focus on YouTube shorts? Or would you tell people to focus on TikTok?
Unknown:Personally, so TikTok, and YouTube, YouTube is where TikTok is at last March. So the amount of views that YouTube shorts is getting right now, it's very second, it's actually exponentially growing. It's about the same number of views TikTok was getting last this time last year. So if I would still say, obviously, you still want to go into TikTok is still the best in terms of discoverability. I think even more than YouTube right now, the thing with YouTube shorts is that you can, once you have an audience on TikTok, the algorithm doesn't always push it to the correct audience. Whereas on shorts, you can still do a little SEO, that if I post a, let's say, a completely different video than Call of Duty, even though I'm not calling to the or even though I am technically posting most of Call of Duty, I can still post something else that is a different style game, and it can still get a lot of views 100%. Whereas on TikTok, there might be a chance that pushes it to an audience that follow me because I made my friends, Steffi, Evans rage, or maybe someone that followed me because of my skits, and they see one of my gameplay videos, and maybe they don't like that. Whereas I can, I can kind of push my push the initial audience to, you know, to watch the video longer. So because if the initial audience isn't like it, the algorithm talking to push it out to more people. So I think that's the main thing, but I don't remember what your your original question was from that. But what was it? What was the first part of your question? Again,
Skylerguns :that happens? Don't worry, people just starting out, would you say they should focus on YouTube? Or TikTok? But
Unknown:so yeah, so I would still say, shorts. Yeah, I figured focus on shorts. However, TikTok is still a great opportunity. I've seen countless friends of mine, countless people that have started using tic tocs, their very first video will get 100 plus 1000 views, because the algorithm will boost their first couple videos, to kind of give give them that adrenaline of Oh, my videos went viral. And so you still want to get the opportunity. So if you've never created TikTok account never posted before, definitely still utilize TikTok still posting, obviously, so focus on TikTok as well. But for me personally, if your main goal is to eventually have some sort of revenue stream, that's unless you're getting 10 million views per video on TikTok. Or unless you're selling as a dog, I don't think you're gonna be making more than, you know, under $100 a month $200 a month max on the greater fund. But YouTube shorts, they did say that they were going to monetize it and YouTube shorts, and Google, they, you're going to get paid more per view, the CPM is gonna be higher on YouTube than it is gonna be on TikTok. So if you're strictly there for the revenue stream, strictly there because and also, you know, it's easier to get views right now to easier to captivate your audience easier to create a community on YouTube right now. That's why I'm saying YouTube. But yeah, don't sell don't sell TikTok short, it's just the supply and demand of a ton of people that migrated to TikTok over the last year. But at the same time, a lot of creators have flocked over even since you and I started Schuyler. We've we've seen, you know, 10 times more creators on there, there's 10 times more called newbie creators on there. There's so many people on it right now, I came in see the same persons for you, I you know, I can't keep up with the amount of people with 50,000 followers that follow me anymore, you know, I just hit the I'm gonna have 1000 people I'm following that I have at least like 100,000 followers, it's insane, like the growth that the amount of people that are growing on there, but at the same time that saturating the market, the newer people might have a harder time when you have 100 people with 100,000 followers that create great content already. And they get their their stuff pushed out. It's gonna be harder to be that smaller man, but you know, coming in and making content so YouTube shorts, the, I think, you know, there's so many more people on YouTube as well, that are non TikTok. And so even the the views are about the same as it was last year on TikTok. The, the opportunity of growth is so much better even a year from now. So even if the the views on TikTok in shorts are identical, there's there's many more people watching YouTube shorts. So the demand for shorts are bigger than the or it's it's a better ratio. demand on YouTube shorts and it is on TikTok. And that's that's simply why you should do shorts. But for now, hey, don't don't do shorts, I should say I don't recommend it because I want to have as many views as possible. And yeah, I'm just trying to be greedy over here. But no, there's a there's enough use for everyone. That's why I don't care sharing because I like competition. I don't want be I don't want to make it because I was the only person on the platform, that's a bad way to grow. You want to grow because there's good content. And so that's why I don't care. I would rather see my friends make it my TikTok buddies make it on YouTube shorts in the seat 10 Joe Schmo that I never talked to before, and I don't like their content. I'd rather have Skylerguns over here with this fantastic content coming over from TikTok.
Skylerguns :Yeah, I mean, you've definitely inspired me to try and focus on YouTube more. I'm gonna have to look into that and really do my research. I've had a little bit of luck, but not not anywhere near the amount of growth that you've had. Um, are you in the creator fund? I am, you are. I was I'm just arguing i was i was and I've never bought into the fact that he's like, the creator fund hurts views. I've never bought into that. I think it's huge conspiracy theory. But last podcast I did with somebody, and he is getting millions and millions of views on his tic tocs. And he said he's not in the creator fund, not because he believes it. But just because he thinks that there's definitely some valid validity there when it comes to the creator fund, because there's such a finite amount of money available. So of course, they're not going to want to blow up. I don't know, I, I don't want to buy into it. But I left actually, like three days ago, just to try it just to see, funnily enough. When people leave the creator fund, they'll post a video saying I left the creator fund, and that video does really good, right? So it's like, obviously, because you're talking about it. I left the creator fund, I posted a video it got like 400,000 views, and I thought that video was crap. It's that and I was like, Huh.
Unknown:It could be coincidence. I see both arguments. Me personally, I still am in it. Because I overall there's twofold. I don't I believe it's not affecting views. But at the same time, if I'm working at TikTok Why would I push a video out? That's subpar? Okay, here's the thing. There's a two fold on this. So yes, and no, it's not going to affect views. But I think there might be an additional push of the video or an additional attempt that may do if it's not monetized. Because TikTok Why would they? If there's two videos, and they know that it's similar engagement? Why would they push the one that they have to pay the person, it makes it from business model standpoint, there, if there's two identical videos in watch duration, they're always, if I was if I was a businessman, which obviously I'm Ben Franklin, I would, or I am, I would push the one that's not monetized. At the same time that I'm still in the creator fund, because I still want to I don't want to be like, if I'm equivalent with someone, I just want to be better. I should be making better content I don't want to get I don't want to just get look at the drop my content push first. But you have to look at from a business perspective. There's probably some sort of, you know, weight to it, on how the algorithm works, it's probably not affecting people's views as much as they think. But I think it if everything is identical, there, it probably affects your views, on some level, not that much. But if I was TikTok, and you know, I'm working in the company, if I see two videos are identical, and I have to pay one creator and not one creator, and I'm in control the algorithm, guess what? I'm going to be pushing the one. The mandate don't the pay.
Skylerguns :That makes sense. I mean, that's why it's such it's it's so tough, but figured I'd experiment and see what happens. Yeah,
Unknown:I honestly should just leave the creator fund I'm not making enough money to, to constitute have been in there to begin with.
Skylerguns :Yeah, I think I made that was my reasoning to we'll see
Unknown:$600 for something like that.
Skylerguns :That's about how much I got to actually I don't know if we're I mean, that's I can't say the exact amount.
Unknown:And then I get then I get taxed on it and then work by time like by the time I get after report on my taxes and then all sorts of stuff. It's like, I'm just making like 200 bucks now.
Skylerguns :Yeah, that listeners Ben BenJammins. Does his taxes what a good man.
Unknown:I know. Because the IRS is listening. I obviously I've known as a fan so I'm sure a couple of will work in the IRS. Stay on top of that. My name is Benjamin I, you know, I literally am always on the FBI radar. I'm, I'm over here printing money left and right.
Skylerguns :I'm rolling back a little bit. Before we get to the second scenario that I want to ask. It's funny that you mentioned that they push I've always heard that when you make a tic Tock account they'll always push your first video to give you that you know hit of dopamine that make you feel good and I I made a brand new TikTok account for this podcast to kind of advertise it and post clips and all that kind of stuff. And I, you know, I watched this other guy get a million views on this video and he was like basically diving in on how he did it, and how he grew so fast. And here's how you can do it. So I was like, Okay, cool. I'm gonna try it. And I tried his method, and it got like, 200 views, and it really hurt me. I was like, Damn, but somebody else that's a creator mentioned to me that, again, one of those conspiracy theories, he's like, you have to make it you have to have a new phone with a new IP address. And all this. That's exactly what Yep,
Unknown:yeah. So it's, it's based off of your phone is based off of your actual device. It's not based off of an account, obviously, TikTok soon No. Like, you're like, oh, like, either a, just made a new account on the same device, I wonder if it's the same person. So they're not going to they already know, it's you. They already know that you already have a viral video on account a, they're not going to push it on account B now, because otherwise everyone's going to do it. But a new device is a little different. So honestly, also, you'd want to authenticate your phone to like you want to sign up with a phone number too. So that way, it tells TikTok for sure. Hey, that's a new user. So a new device, a different phone number, obviously, I mean, you don't have to use a phone number, but you can't use the same phone number. So but you don't have to link a phone number but I would recommend doing it before posting your first video on a new device and then boom, it probably as long as it's decent. It will take off some really bad videos take off. So and I've seen i've i've tried to repost one of my videos, it literally eyeshadow benutzer abuse because it was considered a repost. Hey, but when everyone repost my videos, identically, they don't even do anything. They just hit the download button, repost it, it gets to like two, 3 million views. But when I have that I look at my original I post my video before they do, it got like 20,000 views.
Skylerguns :That's crazy.
Unknown:I think I have a million views a million followers between all the accounts. So my content. Oh, man. Oh,
Skylerguns :alright. Scenario two. second scenario. Let's say that there is somebody that is doing TikTok right now and they have moderate success. And obviously they want they want more they want more success. What is your method? And what would you What is your advice for taking your TikTok and posting it to YouTube shorts? shorts and having it do well?
Unknown:Share it was tailored to okay. I can't I can tell my secret scholar. Cut it. We're gonna go offline on this one. I'm just kidding. There's there's really no secrets. I'm not I'm not some expert guy like on his computer, you know, cracking the code on the algorithm on YouTube shorts or anything. However, the first thing I did was, I think I don't know when you guys, I When did you make your YouTube channel?
Skylerguns :I've had my YouTube channel for like, 1314 years. I made it when I was like 12
Unknown:Okay, so did you post any content on there before you started posting? Yeah, well, due to content
Skylerguns :I've always made I mean, I've made other stuff other than Call of Duty for sure. I have a lot of like unlisted videos that I don't aren't going to see the lead today.
Unknown:Yeah. I mean, I don't really think this is really going to matter. But in terms of, you know, like TikTok, it will kind of categorize your account based off of the videos you're posting. I don't know if YouTube does that or not. I would say it's safer for you. It's probably okay. So I was gonna say in terms of the type of content that you're posting previously, you might categorize your channel a little differently and push it up to the wrong audience. But for me, personally, what I did was when I was my shorts, I did a bunch of channel tags, not just dope. I saw a lot of people I posted my I had a tweet, get my YouTube shorts, tweets got close to 90,000 impressions over the last month. So 90,000 people saw it, everyone. I know people that I followed on Twitch, I would hit hit the Follow button, because they were in my recommended. They're a lot bigger than me. They don't follow me on any platform. They'd be like wait Benjamins or BenJammins joy. Do I recognize that name? And it's like, yeah, maybe from TikTok or maybe from YouTube? No, it wasn't TikTok No, it wasn't YouTube. Yeah, it was Twitter. People recognize me from Twitter. All these content creators, they see my name they write they see my tweets over and over again about YouTube shorts. And so I sit then I look at a lot of these content creators YouTube shorts that are what they're doing. They're literally copying my my tags and copying my format and stuff. That's that's really not it's not going to help you too much. I am not your ordinary person in terms of your content. I've tried to do for funny and Mimi style content. So even my channel tags you can't copy channel tags but my channel types is related to funny content. Like more and scholar you know, I would consider you like more so funny content. Something that video people enjoy watching live like that way. So like you could do it. My, my description tags don't really matter too much, it's more so making sure that your title is great. Your description, at least starts with something that's related to your video. So I even write a story I be like, Oh, I was in for dance one day in Call of Duty and I killed someone and then I did XYZ. And that and that also people can see that description sometimes depending on how they're viewing the video. And it also helps a little bit also helps with SEO helps with those, you know, if the search engine sees the SEO, if the search engine sees Call of Duty four times, then this is probably a call of duty related video. But if you only put Call of Duty one time, and you put Twitter one time, and you put twitch one time, and you put your all your links one time, the algorithm goes okay, this is a video about Twitch, this is a video about YouTube, this is a video about TikTok I don't know because you're putting on your socials in and nothing else. So I think it does tie into that a little bit. I can't say that that works 100% because I've had friends that still get zero views on their shorts, and they have great content, whereas their team shorts are getting 100,000 views plus on other people's channels that they're stealing from. You know, I'm sure that Skylerguns is out there somewhere with a million views.
Skylerguns :Possibly, I don't know, maybe I'll run into it one day.
Unknown:Yeah, you'll find out when he's when you have a video go viral on YouTube, you'll find out because you'll get a bunch of comments saying that it's not your video. As you know, I just feel people's content, and I greenscreen myself onto other people's clips. That's what everyone tells me. All my twitch clips are on there. But that's just because people have seen my videos over and over again, on other platforms or on other people's channels. And so that's why, you know, that's why I almost want that's why I started sharing this with everyone's because I hate it when I see Sally's a dog or scholar guns or, you know, tea dogs or other people's YouTube shorts, that there it's not there, you can short those on someone else's channel. And guess what, they will take down the video if you request them to but it doesn't matter, the damage is done, they gained 5000 subscribers off of your video. And I would rather have those if they're getting the views anyways, these people, that's why it's not really competition to me sharing this because it's really just moving the views from the people that are not making the content over to people that really deserve it. And that's, that's why I'm sharing that. But as long as you get your SEO in place, research SEO, that's all I can say. vid IQ has a lot of great stuff. You know, that's pretty much it. I think Devin Nash may have some stuff on it as well. Other people like that, but just you know, watch their videos, research, see what's working, what's not working, be very descriptive, be more descriptive than what you think. Make it make it searchable. What YouTube does is it pushes out questions that people might have, or or maybe things that people might find entertaining that they don't need to search for, but might be searchable. So you're just telling YouTube what your videos about so that we can push it out to the right audience and YouTube does a great job. There, they push it out to the correct audience 99% of time I had I had a an Omega video get 20,000 views, which is a lot for an Omega video, just me dance around having a blast. I got 20,000 views that's not bad for YouTube short. And then I had I think I posted one among us video, I think it has 400,000 views. And I you know I my audience is strictly right now at least Call of Duty base. I want to stream different games, I'll be doing GTA roleplay, I'll be doing other stuff other than Call of Duty. And what I find too is that YouTube, people might follow you on TikTok for one reason or another at least I know on YouTube, people follow you because of you. That might be the case on Twitch as well where they call you because of you. But people will say hey, I don't even play Call of Duty, but I just love you. I and that's like literally 20 to 30% my audience don't even play Call of Duty. I might even do a poll. The thing is my community polls on YouTube get pushed out to so many people it doesn't even get pushed out to my subs. Some people it's almost like a negative thing to where I kind of want to get a poll just for my subs to see what's going on with them. And unfortunately, or fortunately, it gets pushed out to 100,000 people or I guess it probably gets pushed out to 500,000 people. But you know, 120,000 people are voting on the poll. But yeah, I just wanna see like how many people actually are following me for they're not following me because they want the newest loadout or because they want the new strap within Warzone Unless Unless it's a fake that's strapped or some sort of crazy threat. But otherwise, you know, people follow me because they they somehow find me funny or they find me enjoyable. Watch. And I think that's something that's what's missing in, you know, YouTube shorts, but I'm just shorts or TikTok all together. Alright, even on Twitch, there's not enough people that just take the game lightheartedly. There are too many people going through wins. When the first person when whenever I first started my streams, people will come and say, how many wins do you have? Oh, you only have 55 or you only have 60 I'm out of here, I thought you had 400. Or they're gonna be super sweaty with the four point okay, the now people know that I'm just here to get I even I used to like go for 20 kills with a car I used to be able to get like 1015 kills, grab, grab a trophy system. But now I I averaged even less girls and I go for like one or two kills. But I have a blast with it. I just interact with my chat. I just tried to do something funny. And people are there now for that funny content. And this is another side note to make sure you focus on what content you produce. Because when I first started, I was producing crazy clips. I was talking like, you know, helicopter tosses getting a million plus views. Because I was getting like six or eight people ATV kills. ATV kills was a little different because that's more funny people know that it's not serious. There's another clip where I did an RPG shot the one of the ones that Nick mercs watched where he shot it, and it killed four people at the loadout some people don't understand that was actually kind of crazy, it was a very lucky play. Because it was in the car explosion, it just it one RPG truck killing for people. It's very rare to begin with. So that's why Nick works on the funding or fenichel. But the point of that was that people saw that shot. And they came to my channel expecting me to do that every time they expected me to come in being a crazy good player. But that's not who I was. And so I shifted my content. Even though I still do some crazy clips on my Twitch, my content is more so focused around being funny. So, um, one of my life that lives you can shorts, it's literally just me having a conversation. It's a it's a call of duty video. But I'm not even playing the game, I was dead. I was just talking to one of my fans, while we were playing trios in a viewer night. And it was just him talking about his girlfriend. And that video is probably going to get you know, 50,000 100,000 views at the very least at the minimum, which then people find that relatable to me. And they're they're watching me for me and not for the clips. So posts yourself less than the close ups of those clips. I'm saying make it about yourself.
Skylerguns :Yeah, no, that makes sense. And then for the title, do you always put the game in the title? Do you think that's important is putting Call of Duty or wars, I
Unknown:do it every time. But it's not. It's not important whatsoever. Not only that, I'm going to drop a little bomb right here. You won't hear this anywhere else. I haven't heard on YouTube yet. The hashtag shorts does not matter whatsoever. People still use it. I think over time, it's going to adversely affect people's videos. It's like the hashtag for you page. Wow, it's on TikTok. It's completely irrelevant. Maybe when it first started the first couple of weeks, like six months ago, they helped the algorithm push it as a YouTube short. But at least for me personally, it batches my videos The next day, if you use the hashtag shorts, it might help categorize that as a short faster, so it gets on the short shelf faster within the first 24 hours. So you get more views. I've had friends with 2000 1000 subs get 100,000 views on a short within the first 24 hours, I've only had one video get 100,000 views in the first 24 hours, the rest of them have only got about 1000 to 5000 views. And over time over a month or two they start to slowly gain views. The ones that have passed have shorts, and the ones that don't have it are almost identical. It's there's no difference between whether or not use hashtag shorts. So why not use the hashtag and something that actually relates to your content more do hashtag Call of Duty hashtag something that relates to your content.
Skylerguns :And you can only have three hashtags, right? Yeah, so
Unknown:you can post as many hashtags as you want on in your description or in your title. Both are the same, the algorithm will see your title and description. Think of your title. As like a part of your description. It's just all one lump thing. It's the algorithm may use your title a little bit more than your description, but the description it looks at just as much in SEO. And so if you put a hashtag in your title, it counts as one of your three hashtags. So if you post a lot of long form content, put hashtag shorts if you if you want your audience knows that short maybe that's the only reason I would use hashtag shorts. Otherwise, don't even use hashtag shorts. So if anyone's listening to Skylerguns podcasts Congrats, you learn that firebomb fact I've not told it that anyone else yet. It's not it honestly, over time, it's gonna actually help people's videos in the long run if you don't use it, so that's why at least right now, you're gonna get a ton of views anyways, on videos, at least in the long run, what's the betas pushed out and maybe they have a separate app. A separate app or at least a separate section on the YouTube mobile app. But yeah, you know, it's really not necessary in the three hashtags. There's, I see people putting seven, eight hashtags, that's not going to matter. It's it only takes the first three hashtags that it sees in your description. So I put my Activision ID one time. And it uses the Activision ID number as one of my hashtags. No way, I haven't figured out a way to get around that. So one of my hashtags on one of my videos is literally just my Activision ID number. But, yeah, so just use the first three numbers, or the first three hashtags.
Skylerguns :Yep. Good to know. I think you just gave me the clickbait for this episode, the biggest mistake with YouTube short.
Unknown:clickbait, I thought did not matter and YouTube shorts, the way that people scroll through it actually have changed a little bit, I'm pretty sure it now allows the user to rewatch it before, it would scroll to the next video for you, without you touching, you could set up your iPhone in front of you. And it would scroll automatically to the next video for you, unlike TikTok. But now, whenever I use towards at least at least whenever I use it, maybe, maybe it just changed for me Who knows. But whenever I watch a short or whenever watching YouTube short, it will replay the same video again, which is very interesting. So it's enough to get more and more like TikTok where people can watch it 234 times, which also helps too, because if someone really likes the video, if it scrolls to the next video, that user is not going to hit the subscribe button or the like button because it just watched it just scrolls automatically. But after watching it one and a half times, they can hit the like button, hit that subscribe button, and then they can scroll. So then now the user is in control of all the call to actions was before they don't care. They were just kind of like watching the movie of all the different shorts. Oh, that's cool. Oh, that's cool. And you know, even if it was a bad short, it was just probably scrolling past you're getting a free view. which is not the case anymore. And clickbait matters. So I posted video, I got $4,000 from an enemy and Warzone that video has 5000 500,000 plus views, it got 2000 views on TikTok you know why is because an enemy in Call of Duty gave me$4,000 in the bank at inver dance, not in person, people thought that they gave me $4,000 in real life, but no, that's not the case. But then I actually had someone give me I'm not literally I've only gotten donated like 11 $100 total ever, but $1,000 of that 11 $100 was that one person at one time though to me $1,000 so I posted a video I was donated $1,000 so I have a I have a clickbait one where I got donated 4000 in finance and I got one I got$1,000 in real life. And so yeah, we'll see how this other$1,000 one goes along right now I think it may be as 100,000 views. But so here I have a clickbait one that it kind of is clickbait the top comment has maybe 500 likes or maybe 1000 likes and it's, you know, it's clickbait but not really and they still they still liked the video, they I don't have a strong dislike ratio on it still got like 95% likes on it. So it's not like people are disliking the video because it's clickbait as long as clickbait is what you need to do on YouTube. As long as people still liked the video. You'll personally like the video and also physically like the video, that's all that matters. Make it as quick baby as you can. Without the you need that there's a fine line you want to be as clickbaity as possible without without causing your audience to completely hate you makes us a viewpoint I have
Skylerguns :I get that.
Unknown:So you see everyone and you're if you don't click bait, then guess what you're just going to be competing get someone else that's gonna be click baiting. So, but clickbait doesn't always matter. I literally had a video with no capitalizations, nothing. I made a friend in Warzone or I do not make a friend of words. Still captivating, but not clip click Beatty, it's just kept advising the user to watch the video that still gets a lot of views. YouTube will push it out via average watch duration anyways, so click through rate matters somewhat, but it doesn't matter if that makes sense. It somewhat matters, it will get you more views, but a video with with even no title for a very limited title can still get a ton of views a video with no SEO will still get a lot of views. If it's an extremely good video. If it's like the best like zeusie he I look back and I saw he has like 5 million views per YouTube short. And it was because he posted it right when it first came out. And so there was very little demand. But he had he had nothing he had. He had a title, almost no description. Wow, no SEO, at least from what I saw, or less than less than what you could do. And if you saw that 5 million views per video, so obviously, you can still do it. There's still an opportunity to have your videos pushed out without any sort of SEO, so can still be like TikTok we're gonna have no hashtags and still go viral. So it's not all SEO. But at the same time, just because your videos in your push out doesn't mean it's not good. Like for instance, I have friends with, you know, 500k plus on TikTok that are getting 100 views per video. So don't let your hopes down that your contents bad or anything, whoever's listening, it's more so somewhat luck of the draw somewhat SEO somewhat getting push or push your stuffs the correct audience. And, and, for instance, like even t dog, you know, he's been posting YouTube shorts. His videos are getting 500,000 on YouTube shorts on other people's accounts, but not on his own. So you know, people like that. So it's not always your content. Don't feel like your content is the reason. People on tik tok always say, hey, it's your content, you need to do better. Well, it's not always your content. So a lot of times it is you can't improve. But you can also do good on YouTube shorts without having good content. I have a I have awful content. I'm not gonna lie. It's awful. It's some of the worst content you can see. But I still give you so if I can do it, you guys can do it.
Skylerguns :50,000 people would disagree there.
Unknown:Wow, I paid I just paid for my subs. So I paid y'all. So that's the only reason.
Skylerguns :Yeah. Well, I think I learned a lot from you. I mean, this kind of inspired me. I think that I need to like take a spend a day and just like transfer all my TikTok content to YouTube and fucking go ham. Schedule. Oh, man. I know. Yeah.
Unknown:Don't don't post more than three shorts a day, it will. It will cause your views to drop drastically. I scheduled one per day I put 30 my tic tocs. One per day. I scheduled it for literally a month in advance. I didn't touch it for a month. I look back at my YouTube. It's like oh my god. 20,000 subs. That's really what happened. So just schedule your tiktoks and hope for the best.
Skylerguns :Do you think consistency is important too? Because I've heard that YouTube values posting every day. And if you stopped posting for a week,
Unknown:yeah. I I only don't post YouTube shorts. Are you okay? So YouTube shorts, I'm sure you can get away with one video a week. And if you're fine. It's not gonna hinder the algorithm. For me. I've been posting every single day, except for maybe one day a week. So I haven't posted I didn't post one today. Mainly because I'm going live anyways. And to go in live. If you go live, it counts as a notification when you schedule it. And also when do you go live. So if I post a YouTube short, I'm already at the three for the day, so I didn't want to risk it. So I just didn't put YouTube short today. So otherwise, at least post once per week with a YouTube short or a video and the algorithm will be happy. I've also seen people post once a month. Just side note, I've seen people put get millions of views. They stopped posting for a month they reap they post another YouTube short they had a million views on tik tok. Guess what? They only had 1000 views after getting 5 million, 5 million, 5 million didn't post for a month. They post no you can short after a month 1000 views. So there is some sort of YouTube algorithm grace given to me. My very first YouTube short got 5 million views. So it's now saying okay, this guy, okay, he might be he might be okay. So even my okay content is getting 100,000 views which I'm okay. I'm happy with. You know, my Okay, constant. I'm TikTok will get five years. Yeah, but my okay. TikTok my Okay, the my Okay, videos on YouTube shorts, are getting 100,000 views. And that's the big difference. So there is some sort of algorithm like that, what they call it as on TikTok. They call it a not a power user, but a some sort of algorithm, like, oh, we're higher up in the rankings. Ah,
Skylerguns :I'm blanking. I'm blinking. I know exactly what you're talking about, though. Ah, it starts with an A. It's not authorized. It's authority, like a category. Yeah, there it is.
Unknown:Yep. So they're, they're definitely I can I can confirm based off my views, there is account authority, at least on some level. But that doesn't mean you can't get account authority. That's why I tell people post your most viral clip. Your most viral short first. Make sure as SEO already first if it doesn't, and you posted it, prime minute, delete it, repost it again, I don't think it will hinder anything. At least maybe try a different video first. But I don't think it's like TikTok where if you delete it and repost the same video, it will red flag it. I don't think it's that's the case. God, I'm so
Skylerguns :well, I learned a lot. I'm super excited. I think that just motivated me more especially talking to you.
Unknown:By the month Oh, we
Skylerguns :shall see. I mean it Hey, everybody out there, too. I mean, that's the whole point of this podcast is getting like sharing the knowledge and letting good people with good content, like get their name be out there. So other than that, I mean, I think I covered pretty much everything that I was curious about. I mean, I think that we could talk for hours and hours and hours about YouTube shorts, but who's gonna listen to podcast
Unknown:Didn't we schedule this podcast? We like six hours long.
Skylerguns :Oh yeah, you're right. You're right.
Unknown:I had two copies of Mountain Dew I brought breakfast pizza rules, everything.
Skylerguns :Subscribe right now for part two and part three and part four and part five. Everybody out there, subscribe, hit that. And everybody has to give a five star review. If you don't get a five star review, then there's no part two. I'm sorry. I didn't make the rules.
Unknown:I mean, once you have 100,000 subs on your podcast, I'll come back and we'll talk again.
Skylerguns :I'm sure yeah, well, once you explode once you're too big for all of us. I mean, you will have you back in averaging like 1000 viewers on Twitch.
Unknown:You'll be right there with these guys.
Skylerguns :Other than that, is there anything else that you didn't get chance to talk about? Or feel free to plug anything that you want? The floor is yours. BenJammins?
Unknown:Yeah, I just wanted to scatter guys. I don't know. He's awful. I just don't like that guy.
Skylerguns :I'm just kidding.
Unknown:I just want a diet. First, I just want to say appreciate you having me on the podcast. It's definitely really fun. You know, scholar, you're one of the best graders out there. Don't let the views blind you from that fact. I know you were looking at being an editor to maybe on the side. You were asking like am I good enough to be an editor? Yes, you are Skyler. Yes, you are. The best editors out there, too. I mean, you guys can follow me on socials. Follow me on Twitter. That's all you gotta do. I have 300 followers on Twitter, guys. But what are we doing? Well, I have 100,000 people looking at my tweets. I have everyone. I have people that are verified on Twitter, liking and viewing my tweets. But then I don't get follows. What's up with this guys? That's all I have to say. That's my guess. Everybody goes. Is it the wig? Is it the Is it the Is it the beautiful hairline? I don't know what it is? Follow me on Twitter BenJammins tv
Skylerguns :BenJammins tv. Twitter Yeah, that's
Unknown:it. Follow Don't follow me on youtube don't vomit. I'm sure every content creator on TikTok doesn't call of duty already follows your subs on YouTube. They already told me because they're all they're all interested in what I'm doing otherwise, alright, well just Twitter's all you need.
Skylerguns :I appreciate you being on then. I appreciate you sharing all the knowledge TwitchTok listeners I hope you guys learned something. I hope to see some of you guys explode on YouTube shorts. But just kind of hold off on doing that until I explode first and then and then you can you can do it guys.
Unknown:We're not gonna release this podcast right until after scholar as at least 50k subs.
Skylerguns :Exactly. The you're currently listening to the past right now. So things might change.
Unknown:This is late July early August.
Skylerguns :Alright, Ben, thanks for having being on. I mean, I appreciate it. I think that you shared a lot and I think that we can all learn a lot from you.
Unknown:Of course appreciate you having me on. It was really fun. All right together scholar. Thanks for talking like probably Coronavirus.
Skylerguns :Bye guys.
Announcer:Thanks for listening to TwitchTok with Skylerguns. Hopefully this podcast inspires you to elevate your creation and pushes you to achieve your goals. Hey, if Skyler can do it, anyone can. If you have questions for the show feedback, sponsorship inquiries, or you want to be on the show, email Skyler guns tv@gmail.com. Don't forget to subscribe to this podcast so you can stay updated with all new episodes. And make sure to follow Skylar on all socials at Skylar guns. This has been a Skylar guns production